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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Honda HR-V Prototype looks awfully familiar

Is there anything quite so exciting as seeing a brand-new vehicle for the very first time? Part of the allure of auto shows is the chance to see new ideas, just before they're fully baked and ready for public consumption. "Prototypes" you might say, of production models that are just around the corner. Or, in the case of the Honda HR-V, already down the block a ways.
Here in Paris, Honda has unveiled its HR-V Prototype, a nearly production-ready version of a "new SUV for Europe." Before we take umbrage with that SUV designation - as far as we can tell the Fit-based crossover isn't much of a mudder - we should address the fact that at this year's New York Auto Show in April, Honda handed over just a few images and specs of the actually production-read HR-V for the US. Presumably this is a "prototype" for Europe, where the NYC car is US-specific, but we're still scratching our heads a bit.
No matter! Here in France, Honda tells us that the utile little hatch will be available powered by both a 1.5-liter gasoline engine (the one American customers will see), and a 1.6-liter diesel unit, both wearing the company's Earth Dreams Technology label and presumably running cleaner and more frugally than ever. In Europe, a standard six-speed manual will come with both mills, while the 1.5-liter will offer the option of a continuously variable transmission.

Honda Accord, Civic are America's most stolen cars

The National Insurance Crime Bureau has released its latest Hot Wheels study on the most popular stolen cars and trucks for 2012. The study has changed a bit from past years, with the new findings listing only the make and model of each vehicle, while taking into account all model years in its totals. Previous iterations only focused on the most stolen vehicles of a particular model year, with that make and model not appearing anywhere else on the list so as not to appear to call out a particular car. Confusing, eh? Said another way, in previous studies, if the three most stolen vehicles were the 2006, 2007 and 2008 Belchfire Turbo from Fictitious Motors, only the model year with the highest number of thefts would make the list.
The new study takes all model years into consideration while breaking down the number of vehicles stolen per model year in a full, in-depth report. Separately, the NICB is also listing the top 25 new vehicles stolen in 2012. That list is limited exclusively to model year 2012 entries.
Honda took the top two spots in the most stolen vehicles list, with 58,596 Accord models stolen and 47,037 Civic models stolen. The study is interesting, though, in that the most recent model year for the Accord is 1997, while the most recent the Civic is 2000. In fact, Hondas from 1990 to 2000 make up 16 of the top 20 cars stolen in 2012, according to the NICB. Compare that with the MY2012 list, where Honda's vehicles are eleventh and fifteenth, and it looks like the Japanese brand has been beefing up its theft control.