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Honda Civic poised to get new Earth Dreams engines

When Honda executed its emergency refresh of the Civic for 2013, it didn't do any massive powertrain reworking. But that doesn't mean new things aren't already in the works for Honda's compact. According to Automotive News, Honda has confirmed that it will offer the Civic with a new Earth Dreams powerplant sometime in the future, though details on timing and exactly what sort of engine are unclear as of this writing.
The confirmation comes from Honda's executive vice president and regional director for North America, Tetsuo Iwamura, who says that the Earth Dreams engine will come when the Civic is re-engineered or redesigned, not during a refresh. There is also no mention of whether these changes will apply to just the standard Civic, or if the Si and Hybrid models will receive some Dreamy new tech, as well.
The entire Earth Dreams group of technologies encompasses more than just naturally aspirated engines with direct injection. A turbo-diesel engine is also part of this suite, as are new continuously variable transmissions and new gasoline-electric hybrid powerplants. Honda launched its 2.4-liter and 3.5-liter Earth Dreams engines in the redesigned 2013 Accord.

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Formula 1 seeking independent engine supplier

Formula 1 could get a new engine supplier in the near future, if Bernie Ecclestone and the independent teams gets their way. According to Autosport, the FIA is soon to open the contract up for bids, and there are already several manufacturers that have expressed interest. Currently Mercedes, Ferrari, Renault, and Honda supply engines – both to their own premier teams (Red Bull and McLaren for the latter two) but also to other teams like Williams, Sauber, and Toro Rosso. Because the new turbocharged V6 hybrid power units cost those four suppliers so much to develop, they're charging their customer teams big bucks – around $20-30 million per season – to provide the engines. These costs are much higher than the $10 million or so it used to cost to purchase a V8 engine under the previous regulations. Ecclestone figures it's time to bring in another supplier who will not run their own team and not play favorites, but will supply engines to private teams at a lower cost. There are already a number of potential suppliers under consideration. One of them is said to be Cosworth, which has a long history in the series stretching back to 1963. The British firm stepped back between 2007 and 2009, returned in 2010, and dropped out again after 2013. The development could be of particular benefit to Red Bull, which has been unable to find an engine supplier and could be forced out of the series as a result. The team has long been powered by Renault, but that relationship has grown sour. And the other three engine manufacturers have not been forthcoming in offering an alternative arrangement for the team. Related Video: News Source: AutosportImage Credit: Cosworth Motorsports Ferrari Honda Infiniti McLaren Mercedes-Benz Renault F1 engine contract