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Honda thumbs nose at fleet sales, claims it leads in key vehicle segments

Fleet sales are a way of life in the automotive industry. There are many non-retail customers that need vehicles, but going too far can reduce brand image and vehicle resale value. While some of its competitors have fleet sale that account for up to 20 or 30 of overall sales, Honda is bragging that it has the lowest fleet sales of all mainstream automakers for the first five months of 2013.
After calculating new-car registration data from R.L. Polk, Honda says that just two percent of its sales through went to fleet customers compared to an industry average of 19 percent. Even though this means Honda leaves plenty of sales on the table each month, it also claims to have the highest resale value and lowest cost of ownership among its competitors. In terms of retail sales, Honda says that the Civic, Accord, CR-V and Odyssey all lead their respective segments, and it breaks down/brags about its retail sales success in the press release, which is posted below.

Listen, the Type R and the WRX STI don't look alike. Here's why.

So following the reveal of the new Honda Civic Type R, we've seen quite a few commenters issuing all kinds of accusations about the Type R looking like a WRX STI. And you know what? They're right. Both cars have four wheels, four-passenger doors, big wings, and scoops. In all seriousness, aside from a passing similarity because they're both flashy sport compacts, they really don't look alike. Let's start with the front and the profile. These areas are technically the most similar, since both cars feature high beltlines and have lower fascias defined by large inlets and a deep chin spoiler. And admittedly, the little kick-ups on the lower rear portion of the side windows are reminiscent of each other. But that's where the similarities end. Up front, the grille is by far the clearest indicator that the Honda is most certainly a Honda. The wide "blade" shape that spans the nose from light-to-light is unmistakably from the company that gave us VTEC. After all, just about every Honda today uses some form of that grille. The Subaru, on the other hand, has a traditional grille that is distinctly separated from the lights. It's not a bad thing, Subarus have had rather anonymous designs in the past, and we've still liked them. It's a Subaru thing. Moving to the scoops, we find more differences. For once, the Type R is more restrained, with a small, low-profile inlet far back on the hood. It will not be mistaken for the massive one on the STI, which looks like it could suck up low-flying fowl. View 58 Photos Along the side, the distinctions continue to pile up. The key here is in the fenders. While the STI has proud, pumped-up fenders compared with its distant Impreza cousin, they aren't nearly as pronounced as those on the Type R. The Honda's flares clearly show that they protrude from the standard hatchback's sheetmetal and closely follow the curve of the wheelarches. The STI's fenders proceed along the body's lines more closely and blend in more. Finally, we come to the rear, where no one should ever get these two vehicles confused. Yes, they both have enormous rear wings and diffusers, but that's it. For starters, one car is a hatchback, and the other is a traditional sedan. Not only that, but the Type R's hatch has a distinctive split rear window. I mean, based on the criteria people have used to compare the Type R with the STI, they should've actually been comparing the Honda to a Prius.

Auto sales in March and first quarter down nearly across the board

Nearly every major automaker reported weak U.S. sales for March and the first quarter of 2019, citing a rough start to the year, but said a robust economy and strong labor market should encourage consumers to buy more vehicles as 2019 rolls on. GM, which no longer releases monthly sales figures, saw first-quarter sales fall 7 percent, with declines across all brands. Sales of Silverado pickup trucks fell nearly 16 percent and the high-margin Chevy Suburban large SUV dropped 25 percent. Ford also no longer releases monthly sales numbers, but is due to release its first-quarter sales figures on Thursday. According to industry data, Ford's sales fell 2 percent in the quarter and 5 percent in March. Ford representatives did not immediately respond to requests for comment. FCA reported a 7 percent fall in U.S. sales in March and a 3 percent drop for the first quarter. All of FCA's brands dropped in March, except for Ram, which saw a 15 percent increase in pickup truck sales. "The industry had a tough first quarter, but with spring finally starting to show its face and continued strong economic indicators ... we are confident that new vehicle sales demand will strengthen going forward," FCA's U.S. head of sales, Reid Bigland, said in a statement. Toyota reported a 3.5 percent fall in U.S. sales in March and 5 percent for the first quarter, hurt by declining demand for its Corolla sedans and Camry vehicles. "While some of our competitors are abandoning sedans, we remain optimistic about the future of the segment," Toyota said in a statement. Nissan posted a 5.3 percent drop in sales in March, and its first-quarter sales were down 11.6 percent. Honda and Hyundai bucked the trend. Honda's U.S. sales rose 4.3 percent in March and 2 percent in the quarter, while Hyundai's were up 1.7 percent and 2.1 percent, respectively. Passenger-car sales suffered throughout the January-March quarter compared with the same period in 2018 as Americans continued to abandon them in favor of larger, more comfortable pickup trucks and SUVs, which are far more profitable for automakers. The battle for market share in the particularly lucrative large-pickup truck market intensified in the quarter, as Fiat Chrysler Automobiles' Ram brand outsold the U.S.' No. 1 automaker General Motors' Chevrolet-brand trucks. The two automakers have both launched redesigned pickup trucks.