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Japan could consolidate to three automakers by 2020

Sergio Marchionne might see his dream of big mergers in the auto industry become a reality, and an analyst thinks Japan is a likely place for consolidation to happen. Takaki Nakanishi from Jefferies Group LLC tells Bloomberg the country's car market could combine to just three or fewer major players by 2020, from seven today. "To have one or two carmakers in a country is not only natural, but also helpful to their competitiveness," Nakanishi told Bloomberg. "Japan has just too many and the resources have been too spread out. It's a natural trend to consolidate and reduce some of the wasted resources." Nakanishi's argument echoes Marchionne's reasons to push for a merger between FCA and General Motors. Automakers spend billions on research and development, but their competitors also invest money to create the same solutions. Consolidating could conceivably put that R&D money into new avenues. "In today's global marketplace, it is increasingly difficult for automakers to compete in lower volume segments like sports cars, hydrogen fuel cells, or electrified vehicles on their own," Ed Kim, vice president of Industry Analysis at AutoPacific, told Autoblog. Even without mergers, these are the areas where Japanese automakers already have partners for development. Kim cited examples like Toyota and Subaru's work on the BRZ and FR-S and its collaboration with BMW on a forthcoming sports car. Honda and GM have also reportedly deepened their cooperation on green car tech. After Toyota's recent buyout of previous partner Daihatsu, Nakanishi agrees with rumors that the automotive giant could next pursue Suzuki. He sees them like a courting couple. "For Suzuki, it's like they're just starting to exchange diaries and have yet to hold hands. When Toyota's starts to hold 5 percent of Suzuki's shares, this will be like finally touching fingertips," Nakanishi told Bloomberg. "I absolutely do believe that we are not finished seeing consolidation in Japan," Kim told Autoblog. Rising development costs to meet tougher emissions regulations make it hard for minor players in the market to remain competitive. "The smaller automakers like Suzuki, Mazda, and Mitsubishi are challenged to make it on their own in the global marketplace. Consolidation for them may be inevitable." Related Video:

Honda to present HR-V, updated Acura ILX at LA show

Honda has already showcased its new Fit-based crossover around the world. We've seen it in Tokyo wearing the Vezel name and we've seen it in Paris in 'prototype' form. We've even seen photos of the US-spec version. We just haven't seen that North American model in the flesh, but that'll all be fixed next month at the Los Angeles Auto Show.
That's where Honda will, at long last, unveil the US version of its new HR-V subcompact. The Japanese automaker hasn't told us much else, save to say that the HR-V will, of course, slot in below the CR-V in US showrooms. It'll also feature the company's lauded Magic Seat system, "which allows for multiple seating configurations and the ability to fold the second row seat completely flat for added cargo space."
Alongside the HR-V, Honda's luxury division will also be showcasing a revised version of its ILX sedan at the LA show as well. Acura hasn't revealed precise details of what revisions are in store for its smallest sedan - or a more detailed photo than the teaser inset at right - but it is promising "a comprehensive update that include a potent new powertrain, more forceful, sporty exterior styling and a substantially upgraded interior design."

Honda issues bizarre non-recall on Odyssey over badge placement

Without looking under the hood or at a vehicle history report, one of the easiest way to tell if a car has had body work done is to check the location and placement of the exterior badges. A crooked, misplaced or missing badge can be a telltale sign that there has been some sort of body or paint work. For this reason, Honda is suggesting that some owners of the 2014 Odyssey take their vans into the dealership for a little rebadging.
The topic was brought to light after Consumer Reports received a notice from Honda saying that the "Odyssey" badge on its test vehicle was incorrectly installed at the factory. The badge is supposed to go on the driver's side of the liftgate (as shown above), but the customer vehicles had it placed on the passenger side of the car. Not a huge deal unless an owner is trying to sell the vehicle and the improperly installed badge leads potential owners into believing the vehicle may have been damaged in some way. Here's what Honda said in its letter:
On some 2013 Odyssey vehicles, the Odyssey emblem was incorrectly installed on the passenger's side of the rear tailgate. The emblem should be installed on the drivers' side of the rear tailgate. American Honda Motor Company highly recommends that you participate in this Product Update. The placement of the emblem may indicate that the vehicle has had repairs performed that are consistent with it being in a crash. This could affect the resale value of the vehicle.