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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Online Find Of The Day: 1998 Honda Accord Dually shows a melange of influences

The vehicles that we choose to drive make a statement about who we are, and this insanely styled, custom 1998 Honda Accord is certainly going to say something about the next owner. The seller in this Craigslist ad claims this "is something that you will never see again," and there's no arguing about that. If you're looking for attention and notoriety, then this Honda is more effective than driving around in any Ferrari or Porsche. First, everyone can see you coming in this thing. With two banks of LEDs on the hood, a 44-inch light bar on the roof and cab lights, this Accord must look like a meteorite burning up in the atmosphere with all of its illumination on at night. In addition, the boat air horns, PA speaker, backup beeper and the unholy noise from the Bosozoku-influenced exhaust stack should make stealth an impossibility. Making friends isn't a problem, either, because with eight CB whip antennas positioned around the car, you're sure to hear every trucker in a tri-state area. Despite the Accord being front-wheel drive, the builder finished this masterpiece off with a dually rear end and fender flares. Don't worry about seeing the utter shock on people's faces when they notice, because the Dodge tow mirrors should provide plenty of rear visibility. The seller claims there's nothing wrong with the car, and he's accepting trades or reasonable offers. Autoblog has called to see how much the owner wants for it and to see what inspired them to go to such extremes. We'll update this story if we hear back.

Honda launches Project Drive-In to save these American icons

Honda wasn't really a major player in the automotive industry when drive-in movie theaters were popular in the US, but the automaker is doing its best to preserve the place where automotive and cinema histories collide. Using Project Drive-In, Honda is helping bring awareness to a story we brought up last month, where we saw how a move away from 35-millimeter film could put some of the few drive-in theaters remaining in the US out of business.
As production studios switch to digital film, theaters are required to upgrade to digital projectors, which Honda says will cost about $80,000 for drive-ins. While Project Drive-In asks people to donate money to the cause or pledge to go to a drive-in theater, Honda will also be donating projectors to five of the remaining drive-ins based on votes received on its website. Scroll down to watch a short video describing Project Drive-In, and be sure to vote, pledge and even contribute to save the drive-ins.