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SAE World Congress: Testing out the Honda UNI-CUB, Walking Assist Device

Based on the downstairs display at the 2015 SAE World Congress in Detroit this week, you would think that Honda is barely an automaker. Instead, it was a company that focuses on robots, bizarre unicycles, motorcycles, and jets. We were not adverse to the car-related tech on display upstairs, but we wanted a closer look at the UNI-CUB and the Walking Assist Device. The UNI-CUB is one of the strangest vehicles we've ever experienced. It feels telepathic, because when you're sitting on it and think you want to go forward, your body naturally leans and then the UNI-CUB starts to move. The UNI part of the name stands for unicycle, but that's kind of a misnomer, since this thing has more than one wheel. First off, there's a tiny wheel for balance at the rear, but the main wheel itself is made up of multiple smaller wheels, which Honda calls the Omni Traction Drive System. This is what lets the UNI-CUB move side to side instead of just frontwards and backwards. The Walking Assist Device is a small setup with motors, leg straps, and a battery pack. The idea is to have the machine help lift up your legs as you walk, with the target audience being people who have had an injury, like a stroke. The WAD sits outside your clothes and can help someone walk for about an hour from a 22.2V-1Ah lithium-ion battery. You can see more in the video above.

Trump declaration they're a security threat stuns Japanese automakers

TOKYO — Japan's automakers' lobby said on Tuesday it was dismayed by President Donald Trump's declaration that some imported vehicles and parts posed a threat to U.S. national security, as the industry braces for a possible rise in U.S. tariffs. Trump made the unprecedented designation of foreign vehicles on Friday but delayed for up to six months a decision on whether to impose tariffs to allow for more time for trade talks with Japan and the European Union. "We are dismayed to hear a message suggesting that our long-time contributions of investment and employment in the United States are not welcomed," said Akio Toyoda, chairman of the Japan Automobile Manufacturers Association. "As chairman, I am deeply saddened by this decision," Toyoda, president of Toyota, said in a statement. Trump has threatened to impose tariffs of up to 25% on imported cars made by foreign automakers, a move which automakers have argued would ramp up car prices, curb the global competitiveness of U.S.-made vehicles and limit investment in the country, the world's No. 2 auto market. The United States is a vital market for Toyota, Nissan, Honda and other Japanese car makers. Autos and components are among the Asian country's biggest export products. Most of Japan's major automakers operate plants in the United States. The Japan Automobile Manufacturers Association notes that its automakers build about 4 million vehicles a year in North America, or 75 percent of what it sells here. Many are built for export, helping lessen the U.S. trade deficit Trump is concerned about. Major automakers have announced a slew of investments in the United States since Trump took office in January 2017 and put pressure on the industry to create more U.S. jobs. For its part, Toyota has pledged to invest almost $13 billion in the United States between 2017 and 2021 to boost manufacturing capacity and jobs. This includes $1.6 billion for a vehicle assembly plant in Alabama jointly run with Mazda. Government/Legal Honda Mazda Mitsubishi Nissan Toyota Trump

This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.