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Honda showcases the letter R in cool new ad campaign

Okay Honda, you've won the Internet for the week. This cool "double-sided" video, featuring the new Civic and Civic Type R Concept, is one of the more interesting YouTube spots we've seen.
On the surface, "The Other Side" shows a regular dad, simply going about his day and picking his daughter's up from school. But press the "R" key while watching the video, and it transitions into an alternate video. The dad is now in a Civic Type R Concept, and he's not on the school run. Instead, he's involved in something... a bit more devious.
We won't spoil the ending, but suffice it to say, you'll want to watch this video through to its conclusion. Also, because of the unique nature of this video, we can't embed it here, so you'll need to hop over to Honda's UK YouTube channel.

Honda's Acura NSX masterstroke: building the factory in Ohio

When Honda announced it was going to build its NSX supercar in Ohio instead of Japan, it caught everybody in the industry by surprise. No one expected this proud Japanese company to build its most technologically advanced sports car anywhere but in its home country. Now Honda has a supercar production facility in rural Ohio that would be the envy of any Formula One team. The people at Honda call it the PMC, but its official name is the Performance Manufacturing Center. It's a building that started out as a shipping facility for suppliers, but Honda invested $70 million to transform it into a showcase facility that will build the NSX. Honda benchmarked the assembly operations at Ferrari, Lamborghini, McLaren, and Bentley before work began on its facility. The 200,000 square-foot building will also double as a customer reception center – Honda will open the doors for customers to come see their car being built. It's also going to offer them high-speed test drives at the gigantic Transportation Research Center just down the road. No one expected this proud Japanese company to build its most technologically advanced sports car anywhere but in its home country. Inside, the layout is wide open and well lit. There are no stripes or lines on the floor and none of the different departments are walled off. This creates a more welcoming appearance and lets you get a comprehensive view of the entire process at a glance. And with an eye towards future lessons learned, most of the equipment is of a modular design that can be easily reconfigured or moved. The body shop and paint shop are enclosed by glass walls so that anyone can see what's going on inside. And while you'll see some automation here and there, the idea was to achieve a blend between man and machine, not to try and automate everything. This is a low-volume facility with production targeted at only eight to ten cars a day. The plant runs four days a week with one ten-hour shift. Don't expect to see rows of new NSXs parked on any dealer's lot. The car will only be built to order. Honda is obsessed with ensuring the NSX is built to the most exacting quality standards. The plant people pored over the JD Power Appeal study to determine what supercar customers care about the most, then looked at which aspects of that directly tie into manufacturing. They developed their quality control strategy with three goals in mind. First, they wanted to build everything right the first time with no adjustments.

2015 Honda CR-V

Honda sold 335,000 CR-Vs in 2014, meaning the long-running compact CUV accounted for one in every four Honda-badged vehicles sold. And honestly, it's not too difficult to see why. It's efficient, comfortable, reasonably well equipped and reliable, much as it has always been. While it's arguably the least-exciting entry in what is, to be frank, a fairly dull class, the CR-V has always been remarkably competent at being all the vehicle its customers could possibly need. The facelifted 2015 model is all of those things and more, as we found out during a full week at the helm. Honda has been remarkably consistent in the slow evolution of the CR-V's styling over the years. If you were to compare the rear of the third-generation model (released way back in 2007 and updated in 2010) with the back of this fourth-generation version (released in 2012 and freshened for this most recent model year) you'd be hard pressed to tell one from the other. The 2007 model featured tall taillights that got wider at the bottom, while a low rear bumper, large aperture and upright tailgate made access to the rear cargo area a piece of cake... just like the 2015 model shown above. Honda has been more progressive in front for its new CR-V, however, retaining the same wide, canted headlights and three-slat grille that first appeared in 2012, but this time lining them in LED accents (as is the trend nowadays). As for the interior, the material quality is easily among the best in this fiercely competitive segment, with soft, attractive dashboard plastics. We aren't crazy about the faux leather stitching, although that's true on a lot of vehicles in this class. Other accents, like the thin strip of faux wood at the bottom of the dash, look good and have a quality feel. The leather-wrapped steering wheel is a nice item, too, and we couldn't be happier about Honda's decision to replace the old-fashioned ruched leather on the seats with cleaner, tauter hides. Those seats are quite wide and comfortable, as well, although they aren't exploding with side support for cornering (it's a Honda CR-V, after all). Visibility is excellent fore, aft and laterally, regardless of how you set up the seat. In back, leg and headroom are both in abundance, while the bench seat should prove adequate throughout a family's normal use, or on long drives. That isn't to say there aren't problems in the cabin, though.