2017 Honda Accord Ex-l V6 on 2040-cars

Auto blog

Analysts say Honda's growing woes in Europe not just the economy

There is no denying that the European auto market is taking its lumps right now - just ask Peugeot - but Honda might be taking this downturn on the chin a little harder than some of the other Japanese automakers doing business on the continent. Automotive News Europe is reporting that things have gotten so bad for Honda that it will be cutting 800 workers from Swindon, England plant that builds the CR-V, Civic and Jazz (a.k.a. Fit). This will be the first time Honda has made such cuts in more than 20 years.
Despite an increase in output last year over 2011 (165,607 units compared to 97,459), the Swindon plant is still running well below its full capacity (250,000/year), and its 66 percent capacity is less than the expected breakeven point of industry analysts (75 to 80 percent). Unlike in the US, however, Honda's new CR-V and Civic aren't selling well, and the similarly sized Nissan Qashqai is outselling the CR-V at a rate of more than five to one. Slow CR-V sales are blamed on a relatively high price and the crossover's conservative styling. On the complete opposite side of the spectrum, the report notes that Nissan continues to experience growth at its UK operations, leading analysts to suggest that Honda can't blame the sour economy for much of its woes.

Honda, Mercedes top KBB brand image awards [w/video]

Kelley Blue Book has announced the winners of its 2014 Brand Image Awards, which look at brands with "attributes that capture the attention and enthusiasm" of customers in the market for a new car.
The award is divided up into luxury brands and everyone else non-luxury brands, with a number of sub-awards in each group. There's also a single award for truck brands. Taking the crown for the best everyman brand (for the second year in a row) is Honda, while Mercedes-Benz was the king of the luxury brackets. Ford, meanwhile, had the best image among pickup buyers.
Honda was also named the most trusted brand among shoppers, while Kia, GMC, Mini and Chevrolet also snagged awards for value, refinement, performance and styling, respectively. Secondary winners in the luxury ranks include Lexus, Buick, Porsche and Jaguar. Mercedes was also named the most refined luxury brand.

Honda reveals XR-V crossover in Chengdu

Global automakers have been moving largely towards global products, but that doesn't mean it can't tweak them for local tastes. Take Honda, for example, and its new compact crossover. Unveiled late last year as the Vezel, the crossover is expected to arrive in Europe and North America as the HR-V. But in China, it's being called the XR-V and adopts the form you see here.
Presented by Dongfeng Honda at the Chengdu Motor Show, the new XR-V is based closely on the Vezel but adopts some unique bodywork for a more rugged look. The front end gets a more SUV-like grille and bumper, while the side flanks are less swoopy but with more muscular wheel arches. The result may not be as bonkers as the Mugen version that debut at the Tokyo Auto Salon tuner show, but reminds us more of the similarly named and ruggedized Subaru XV Crosstrek.
Though technically billed as a concept, the Chinese-market XR-V looks just about ready for production as it is. Both 1.5- and 1.8-liter engines are specified, and while there may not be a wealth of other details available, you can read what there is in the press release (presented in original and translated forms) below.