2010 Honda Accord Lx-p Sedan 4-door 2.4l on 2040-cars

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Honda launches Project Drive-In to save these American icons

Honda wasn't really a major player in the automotive industry when drive-in movie theaters were popular in the US, but the automaker is doing its best to preserve the place where automotive and cinema histories collide. Using Project Drive-In, Honda is helping bring awareness to a story we brought up last month, where we saw how a move away from 35-millimeter film could put some of the few drive-in theaters remaining in the US out of business.
As production studios switch to digital film, theaters are required to upgrade to digital projectors, which Honda says will cost about $80,000 for drive-ins. While Project Drive-In asks people to donate money to the cause or pledge to go to a drive-in theater, Honda will also be donating projectors to five of the remaining drive-ins based on votes received on its website. Scroll down to watch a short video describing Project Drive-In, and be sure to vote, pledge and even contribute to save the drive-ins.

Japanese earthquakes send ripples through auto industry

The earthquakes since April 14 in Japan's Kumamoto Prefecture on the island of Kyushu are having aftershocks on the US auto industry, particularly for Toyota. The company shut down most of its factories in the country due to parts shortages, and the plants will be closed at least through April 23. "Decisions regarding recommencement of operation at plants in Japan will be made on the basis of availability of parts," the company said in a statement. According to Automotive News, Toyota's closed factories include a vast range of popular models in the US, including the Toyota Prius, Mirai, RAV4, 4Runner, Land Cruiser, Lexus ES, LS, IS, GS, RC, NX, RX, GX, and LX. The company's only sites in Japan that are still open build Hino trucks, Daihatsu models, and the Toyota Century limo. Toyota isn't yet sure whether these shutdowns could lead to vehicle shortages in the US. "As you can imagine, we are still reviewing the situation and working to learn more," company spokesperson Aaron Fowles told Autoblog. "While we know that production will be suspended in stages at most of our vehicle assembly facilities in Japan between April 18th and the 23rd, we do not know if they will continue production suspensions. Also, any effects to our inventory and/or sales have yet to be determined." He expects the automaker to know more in the coming days. Many of the affected Toyota plants aren't even in Kumamoto Prefecture, but major suppliers have factories in the region. For example, Aisin Seiki and Renesas Electronics both had to shutdown operations at plants in the area, according to Automotive News. Toyota isn't the only automaker affected. Nissan experienced a brief slowdown but was back to work on Monday, and Honda has suspended a motorcycle plant in the region until Friday. Mitsubishi had to close a production line due to the parts shortage, according to The Japan Times, but it didn't affect US models. "A supplier to our Mizushima plant has been impacted but they only supply an engine part for our mini car line. That line has been temporarily shut down due to that situation," spokesperson Alex Fedorak told Autoblog. "That same plant builds the Lancer and i-MiEv and there has been no impact to that line and production continues uninterrupted." Two major quakes hit Kumamoto Prefecture around Kumamoto city in the past week. The first on April 14 measured 6.4 magnitude, and a second on April 16 measured 7.3.

Honda to compete in seven Pike's Peak classes in 2014

The Pikes Peak International Hill Climb is one of the greatest events on the international motorsports calendar. Its Unlimited class harkens back to the old days of racing, when teams built vehicles to be the fastest with whatever they had. Honda is returning to the event for 2014 for its second year as a sponsor and participant, and it's bringing some cool machines of its own.
The company is fielding seven entrants this year, which is somewhat smaller than last year. In 2013, it brought 11 factory-supported vehicles in 10 classes, including an insane Honda Odyssey with a 532-horsepower turbocharged V6 engine. There's no need to be too disappointed by the shorter list, though. Former 24 Hours of Le Mans-winner Romain Dumas is back piloting a Honda-powered Norma chassis up the hill in the Unlimited class. Dumas attempted to race the car last year, but it broke down during his run. Other competitors include an NSX (pictured above), Fit B-Spec and an S3700, which is an S2000 with a 3.7-liter V6 engine.
In its role as sponsor, Honda says it has also worked with the sanctioning body to add an AirFence safety barrier along some corners for the motorcycle and ATV riders. This year's Pikes Peak is being held on Sunday, June 29. Scroll down to read the full details about Honda's team and start getting excited for this year's running.