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This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Honda builds up new Civic Type R ahead of Geneva debut

It's been a long time coming, but it's almost here. Or almost there, we should say, because it sadly won't be coming (at least in this form) to the United States. We're talking, of course, about the new Honda Civic Type R – a hot hatch we've been anticipating for about a year and a half now through a series of prototypes and concept cars. It's finally set to bow just weeks from now, in final production form, at the 2015 Geneva Motor Show. But before it does, Honda is giving us yet another taste of what to expect with a trio of teaser images and some juicy details. That Honda's new hot hatch would be powered by its new 2.0-liter turbo four we already knew, but now the Japanese automaker is telling us that it'll produce enough juice to propel the Euro-spec pocket rocket up to a top speed of 167 miles per hour. In a hatchback. That feat will be enabled in large part by its advanced aerodynamics, elements of which we can begin to see from the teaser images – including a big front splitter, deep side skirts, a giant rear wing and an almost completely flat underbody. It'll also be kept in check by a set of Brembo brakes with 13.8-inch drilled discs clamped by four-piston calipers up front and packed into a unique set of 19-inch alloys. It'll all be wrapped for the show stand in classic Japanese racing white, and we're even given a glimpse inside the cabin, where we can see red-glowing instruments, a red center marker at the top of the steering rim and that +R button we were promised. It's all shaping up to be a rather tempting package indeed, but will have to fend off the likes of the new Ford Focus RS and ever-improving challengers from the likes of Renault and Seat to dominate the European hot hatch scene. Hopefully we won't have to wait too long to see in what form Honda brings the fight to America, too.

Watch this LSR Honda Insight crash at 190 mph in the desert

Like any form of motorsports, attempts at breaking land speed records are inherently dangerous. To wit: During a recent speed competition at El Mirage dry lake beds in southern California, racer Brian Gillespie and his first-gen Honda Insight crashed at nearly 190 miles per hour, and it was all caught on video.
According to the Southern California Timing Association website, which hosts the event, the weather was good and there was no wind on November 10, so it isn't clear what may have caused the crash. Despite the car being destroyed (including the entire front end being sheared off), Gillespie suffered only "minor injuries" and is recovering. The SCTA site does state that Gillespie managed to crack the 200-mile-per-hour mark in a previous run with a top speed of 200.9 mph, so congratulations to him on that! Scroll down to watch the horrifying crash.