2006 Honda Accord Ex Sedan 4-door 2.4l on 2040-cars

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Honda reports $1.9 billion profit in first quarter despite sales lag at home

Ford, General Motors and Chrysler have been living in a world of sunshine and buttercups after their April-through-June financials hit the newswire, and Toyota is doing pretty good as well. Honda? Not so much.
While Japan's third-largest manufacturer saw $1.9 billion in profits, the 5.1-percent jump was lower than expected thanks to a drop in its home-market sales. US sales also took a sting, as Honda hasn't been able to match the SUV and truck demand that are currently permeating the American market, despite an uptick in Accord sales.
Honda's initial forecasts targeted a take of 209.3 billion yen ($2.1 billion at today's rates), and while a $200 million shortfall is nothing to sniff at, we'd hardly take this as Honda being in trouble. And even with the dip, Honda hasn't adjusted its forecast for the fiscal year, which remains at 780 billion yen ($7.9 billion).

Honda N Box + has incredible versatility as oddly humorous JDM video shows

We want the Honda N Box +. Strangely enough, this video spot, shot in Japanese and gushing with production values that are a bit foreign to us, makes us want the little Honda even more. You see, we don't need to know Japanese to see that the kei car's 'universal bridge' feature isn't a gimmick - it actually looks extremely convenient - and that the car's multi-space system takes interior functionality to a new level. We don't require a translator to laugh at the gags in this spot, either, though we won't pretend to understand them idiomatically.
But really, the video is worth a watch, if for no better reasons than to enjoy a confusion-based laugh, and to marvel at the tiny car's extremely efficient use of space. We don't expect the N Box + to be offered for sale anywhere near North America, so to get your kicks, you'll have to head below to watch the commercial.

Honda China struggling with high-end Accord because Chinese covet German cars, too

It's not particularly unusual to see cheap cars in China, or those with designs stolen from foreign competitors, but increasingly the best-selling vehicles there would be very recognizable to just about any auto enthusiast. There appears to be one fact of life whether looking at car buyers in Sacramento, Stuttgart or Shanghai: People who can afford to buy premium cars often look first at the Germans.
Honda recently thought that it could challenge this perceived wisdom by including a premium Accord in the ninth-generation sedan's Chinese launch last year. The market-exclusive version was priced against the Audi A4. The venture failed, miserably.
According to Automotive News China, sales for the new Accord in China are down 37 percent through May of this year. Honda's overall sales are actually up by about 11 percent there on the strength of smaller, less profitable models. However, the company is still off its forecast 19-percent rise.