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Zipcar, Honda announce OneWay carsharing with 2015 Fit

Zipcar has been around for over a dozen years, and now shares more than 10,000 cars on a short-term basis with 850,000 members around the world. But there's been one thing missing from the carsharing giant's quiver of options: the one-way rental. That changes today. For a select few in Boston, anyway. OneWay's Boston launch is so soft that Zipcar says it's not even sure how much it will charge. Zipcar has announced a new one-way carsharing option called (annoyingly) ONE>WAY. This new program soft launches in Boston today, and it's so soft that Zipcar says it's not even sure how much it will charge drivers who use the new service. What we do know is that OneWay exclusively uses the 2015 Honda Fit and will allow drivers to rent by the half hour as they pick up and drop off in two different locations. The standard Zipcar model requires the cars to be brought back to the original location and has a one-hour minimum. At least one membership fee will cover both standard Zipcar and Zipcar OneWay. The introduction of shorter-term, one-way rental may sound a bit like Car2go, the successful carsharing program started by Daimler. Zipcar representatives told AutoblogGreen that it did develop OneWay in response to member demand and that there are two main differences between the two carsharing services. First, since OneWay still uses the traditional reserved-for-Zipcar parking spot method (new ones will be established for OneWay), there will always be a guaranteed space when you arrive at your destination. Second, the Fit has a lot roomier than the Smart ForTwo used by Car2go. To see this point in action, check out the four happy hipsters in Zipcar's new ad for OneWay below. There are currently other Fits in Zipcar fleets in other cities, but the specially branded vehicles in the Boston trial program will need to be used with the OneWay vehicles. That means, for now at least, that users will specify a pick-up and drop-off location before renting the vehicle, said Kaye Ceille, the president of Zipcar. The 30-minute minimum might also someday be changed, depending on user feedback. There's a lot up in the air right now, but Zipcar did say that despite the fact that OneWay is intended for short trips and has reserved parking, the Fit EV will not be involved. That car simply doesn't offer the cargo flexibility that the standard Fit does and some of the reserved parking spots will be on the street, where putting in a charging station isn't feasible.

Are you the 2014 Honda Fit?

Despite being the oldest model in North America's subcompact sweepstakes, the current Honda Fit remains a paragon in its segment, offering unparalleled packaging, good road manners and robust reliability. In fact, even with far more modern competitors like the Chevrolet Sonic, Ford Fiesta, Hyundai Accent and Nissan Versa Note on the scene, it may well still be the best of the bunch.
All of which explains why we're so nervous about the next-generation model, shown in these apparently leaked stock shots scanned from an in-country magazine (no, that rear end really isn't that wonky, it's the page curl distorting the image).
Will the next Fit retain the current car's incredible seating flexibility? Will it still offer a sweet-shifting manual transmission and a four-cylinder seemingly happy to bounce off its rev limiter all the livelong day? We won't know until we try it, but if these shots are representative of what we can expect in North America, it certainly will look very different. While the same two-box shape with roughly the same greenhouse remains, the front end looks much more aggressive than before, with squinty-eyed headlamps blending into a Civic-like grille, all sitting over a lower fascia with unusually oversized air intakes. The profile view is dominated by the front quarterlight and a new sharply rising character line that originates in the front fenders and terminates in the headlamps.

Honda speeds down memory lane with its first F1 car

Though most Formula One teams are based in the UK, they hail from places all around the world. There are teams from Russia, India and Malaysia, but in the 1960s, the idea of an F1 team coming from as far away as Japan was unthinkable in what was a predominantly European racing series. That's just the notion that Honda aimed to upset when it entered the car you see here in the 1964 Formula One World Championship.
With a 1.5-liter V12 dispensing 220 horsepower through a six-speed manual (its shifter necessitating the steering wheel mounted left-of-center), the 1964 Honda RA271 was built around an aluminum monocoque in a package that looks like a Formula Vee car you could erect in your garage, but it state-of-the-art when it was built. Speaking of which, Honda only built one, and today it's part of the Honda Collection Hall at Motegi, but the priceless racer made the trip down to Japan's capital so we could check it out at the Tokyo Motor Show. Awfully nice of Honda, we'd say. Check it out in our gallery of live shots from the show floor above.