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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Honda adopts English as its official language in meetings worldwide

Japanese was clearly the language of operation while we visited Honda's global headquarters in Tokyo last week, as well as its newest factory and principal test track. Chief executive Takanobu Ito (pictured above) spoke to us through an interpreter. But according to the latest reports, the Japanese language is being phased out at Honda in favor of English.
This according to Bloomberg, which points out that tire manufacturer Bridgestone and rival automaker Nissan have implemented similar measures, as have Japanese retail giants Fast Retailing Co. and Rakuten Inc. Honda's shift from Japanese to English comes as part of a shift in focus from central decision-making to a more regional model, but while English has clearly emerged as the international language of business, it's no coincidence that it's also the dominant language here in America. Bloomberg points out that over the 12-month period that ended this past March, North America accounted for a massive 47 percent of Honda's revenues worldwide.

McLaren working on P15 supercar to slot between 650S and P1

McLaren has been busy these past few years. It launched the MP4-12C in 2011, the 12C Spider in 2012, the P1 in 2013 and (most recently) the 650S in 2014. But it's not about to stop there. It's got an "entry-level" model in the works, set to take on the Porsche 911, and - according to information reported by Car and Driver and confirmed by McLaren in correspondence with Autoblog - a new flagship model, too.
The project is internally codenamed P15, and it calls for a new flagship that will cap the company's lineup once the P1 finishes its limited production run, but carry a price tag in the neighborhood of $500k to slot in between the P1 and the new 650S.
Just how, you wonder, can McLaren possibly develop another supercar each year? Simple: underneath, they're all essentially the same. (Only we're sure it's anything but simple.) That is to say they're all based on the same carbon monocoque structure and powered by the same 3.8-liter twin-turbo V8 mated to a seven-speed dual-clutch transmission driving the rear wheels. What differentiates them is what the engineers in Woking build around that monocoque and how they tune the engine: +/- 600 horsepower in the 12C (depending on the year it was built), 640 hp in the 650S, or 727 hp in the P1 (with another 177 from the electric assist). The 911 fighter would likely develop in the 500hp range, and the P15 will probably land in the upper 600 (or lower 700) range.