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Former Honda CEOs chide current boss about quality

Taking charge of a major corporation will never be without its challenges, and one of those - as Honda CEO Takanobu Ito is finding out - is filling the big shoes of those that came before. Ito's predecessors are apparently not pleased with what he's doing to the company, and are wasting no time in telling him so.
According to Reuters, two former Honda chiefs have recently visited Ito (pictured above with his predecessor Takeo Fukui) to talk to him about the Japanese automaker's quality issues, which they apparently regard as eroding the company's image. Nobuhiko Kawamoto, who served as CEO from 1990-98, reportedly came to Honda headquarters in Tokyo to deliver "stern words" to Ito last month. Kawamoto's immediate successor, Hiroyuki Yoshino, reportedly met with Ito under similar circumstances earlier this year.
Kawamoto and Yoshino are part of a larger group of former Honda executives who are concerned with the declining quality of the company's products under Ito's leadership. Where Honda once focused more on quality, collaborating more closely with parts suppliers,more recently the company has, in the eyes of those former executives at least, shifted its focus to quantity and to new technologies. That's what, the report alleges, has led to Honda recalling so many of its vehicles in recent years.

How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

Honda opening first new motherland plant in almost 50 years

Despite opening dozens of overseas plants in the past several decades in locations all over the globe, Honda Motor Co. has not expanded its car manufacturing capabilities in its home market of Japan since opening a facility in Sayama back in 1964.
But all of that is set to change this July when Honda opens the doors to a new assembly plant in Yorii, about two hours north of Tokyo. According to Bloomberg, the new facility has a projected annual capacity of 250,000 vehicles. The plant is part of the automaker's reorganization efforts, plans that include scaling back its older Sayama plant and bringing Yorii online with more efficient and innovative technology. There are additional benefits, too, as the Yorii plant is expected to create 3,800 jobs, both on-site and at its suppliers, and boost the local economy as other businesses ramp up to accommodate the influx of new workers.
While the automaker has not released specifics about which models will be produced at Yorii, Honda is expected to consolidate production of models including the Fit, a best-seller in its domestic market.