2014 Honda Accord Sport on 2040-cars

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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Honda to lead Rose Parade with hybrid tech

What are you doing New Year's Day? We're probably going to watch Urban Meyer's retirement bash the Rose Bowl, but we love a nice parade, too. To kick the day off, Honda will be leading the 130th Rose Parade with its own float, an Insight hybrid and an Acura RDX crossover. Not only will Honda be celebrating the new year, it'll also celebrate its 60th anniversary in the U.S. As such, the main float will be shaped like a 25-foot-tall birthday cake. And 60 band members from the historically black colleges and universities' marching bands — which recently took part in a battle of the bands sponsored by Honda — will represent the candles on the cake. It'll also be decorated to re-create the look of the automaker's first storefront in Los Angeles. The float will be called "Celebration of Dreams," a fitting title for a company whose founder Soichiro Honda famously said, "The day I stop dreaming is the day I die." (The first thing you see when entering the amazing Honda Collection Hall at Twin Ring Motegi is a large, circular glass sculpture with the word "Dream" and Soichiro Honda's signature). For the parade, the Honda Insight will serve as the official pace car, while the Acura RDX will play the role of sound car. The float itself will be propelled by a modified Honda hybrid powertrain. The main float will be flanked by five "satellite" floats, each representing facets of the company. These will include a Honda Super Cub motorbike; a floral representation of a 1975 Civic CVCC; a float with crash test dummies and an arch with five stars to represent safety; a Honda Accord, which is built in the U.S.; and a float incorporating elements from the HondaJet to represent the future. The Rose Parade broadcast begins bright and early at 8 a.m. Pacific on Jan. 1. Check out the rendering at the top of the page to get a sense of what to expect. Related Video:

Honda claims another injury from Takata airbag failure

Honda has confirmed another injury caused by a faulty Takata airbag inflator in one of its vehicles. The incident occurred on March 20 in Florida to the driver of a 2003 Honda Civic, and according to Reuters, police and hospital reports indicated that shrapnel from the ruptured inflator struck the person in the neck. Honda has indicated that the owner was notified about the airbag at least four times – three of those for the driver's side. The mailings dated back as far as September 29, 2014, and as late as March 23, 2015, which was three days after the crash. The vehicle was eligible to receive new inflators on both sides. In March, Honda issued a high-profile warning to owners in newspapers and on the radio to get their cars fixed. The automaker also broadened its recall during the month to include 100,000 more vehicles, which brought the US total to around 5.5 million. So far, the faulty inflators have been linked to at least six deaths and 139 injuries. In one case, a woman in Florida has filed a lawsuit alleging that she became a quadriplegic when a piece of shrapnel in a 2001 Civic struck her in the neck, and an incident in Texas reportedly caused a man's death. Related Video: Statement from American Honda Motor Co., Inc. Re: Confirmed Rupture of Takata Airbag Inflator in Florida April 13, 2015 American Honda has confirmed that the Takata driver's airbag inflator ruptured in the crash of a 2003 Honda Civic on March 20, 2015 in Florida. This crash resulted in an injury to the driver of the vehicle. Our thoughts and sympathies are with the driver and his family during this difficult time. The legal representative of the owner involved in this incident has acknowledged in comments to media that a March 23, 2015 mailed notification was received by the owner. However, multiple mailed notices previously went to the same address, and none of these notices were returned as undeliverable. The vehicle involved in this crash is included in a recall affecting the passenger's front airbag inflator (14V-700) and a safety improvement campaign affecting the driver's front airbag inflator (14V-351), and our records indicate that neither of the necessary repairs was ever completed. American Honda has sent one mailed notice related to the passenger front inflator and three mailed notices related to the driver front inflator, the earliest of which was sent on 9/29/2014.