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Next Honda Ridgeline previewed in sketch

Honda's big debut at the 2015 Chicago Auto Show may be the all-new Pilot crossover, but the Japanese automaker has released another juicy morsel for us here in the Windy City. Previewed in a sketch, Honda is giving us our first glimpse at the next-generation Ridgeline pickup (note that the drawing pictures the truck on an actual ridgeline – good one, guys). The Ridgeline always sort of steered away from conventional pickup truck wisdom, using a unibody construction with passenger-car roots. We don't know much more about the new truck, the company only saying that the next Ridgeline "will take the original's award-winning performance, comfort and utility to new levels with completely new styling that communicates unmistakably that it's a pickup, yet with a uniquely Honda flair." It's unclear exactly when the new Ridgeline will debut, though Honda expects it to go on sale sometime next year.

How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

Acura built just 91 examples of the ILX last month, here's why

The short life of the Acura ILX has been vexed by one glaringly odd standard equipment choice, mediocre reviews, getting outsold by its competition as it posted slower-than-projected sales and a pledge by Honda to upgrade its supposedly upgraded offering. Therefore, when Automotive News reports that just 91 of the Civic-based Acura sedans were manufactured last month - after a string of production months in double-digits - it would be easy to press the button for the alarm bells.
But that would be hasty, because it is actually the 2013 Honda Civic that is crimping the production pipeline of the ILX. The vastly higher sales numbers of the Honda meant that all three North American plants that produce it needed to crank up output to satisfy dealer inventory needs, including the Greenburg, Indiana plant that makes both the Civic and the ILX. As the classic guns-vs-butter Economy 101 lesson taught us - in which making more of one necessarily means making less of the other - well, the Civic is the gun.
Honda prepared for this eventuality by cranking out the Acuras while it got ready for Civic production. The ILX has held steady at about 500 units shy of company projections every month, and the current inventory represents about 90 days worth of sales. That makes Greenburg's ostensibly low numbers in line with the realities of the ILX, and the situation probably won't change much as Acura gets ready for the improved 2014 ILX.