2014 Honda Accord Ex-l on 2040-cars

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Question of the Day: What's the most irritating car name?

You hear a lot about how the Chevrolet Nova was a sales flop in Mexico because "No va" means "it doesn't go" in Spanish; in fact, the Nova sold pretty well south of the border, and in any case most Spanish-speakers know that "Nova" means "new" in Latin and Portuguese. However, General Motors doesn't deserve to be let off the hook for bad car names, because the Oldsmobile Achieva— no doubt inspired by the excruciating "coffee achievers" ads of the 1980s— scrapes the biggest fingernails down the screechiest chalkboard in the US-market car-name world. That is, unless you think Daihatsu's incomprehensible choice of Charade was worse. Meanwhile, Japanese car buyers could get machines with cool names like Mazda Bongo Friendee or Honda Life Dunk. It's just not fair! So, what car name drives you the craziest? Related Video: Auto News Design/Style Chevrolet Honda Mazda Daihatsu Automotive History questions car names

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Honda launches new JDM Odyssey, Mugen chips in [w/video]

Honda has just released its new Odyssey minivan for the Japanese Domestic Market, and it has plenty of style and room for up to eight people. Honda factory tuning company Mugen will also offer performance and styling parts for the fifth-generation minivan.
The Odyssey is offered in B and G trim with a 173-horsepower, 2.4-liter I-VTEC four-cylinder mated to a continuously variable transmission with optional paddle shifters and seven 'speeds.' The more upscale Odyssey Absolute features sportier styling, and but all models are available in either front-wheel drive or all-wheel drive.
The interior follows a "modern suite" design concept inspired by luxury hotels, with wood trim and comfortable-looking seats. Additionally, customers can choose between models with a lift-up second-row seat or a lift-up front passenger seat. Honda highlights the Odyssey's low floor height and high ceiling, which accentuates the spacious interior. The low floor also endows the minivan with a step height of 30 centimeters (11.8 inches) at the rear sliding door to afford easy entry.