2007 Honda Accord Lx on 2040-cars

Auto blog

Google's new Android Autos OS unveiled, will be in cars this year [w/video]

Connected cars are coming en-masse. We know this much. How, though, remains something of an open question, especially as two of the world's largest tech companies are preparing to battle for control of your car's dashboard. On the one hand, we have Apple and its CarPlay system. And now, we know what Google has been working on with Auto Link.
Its new name is Android Auto, and yes, it's based off the Android architecture that is the primary challenger to Apple's iOS mobile operating system. Announced at Google's I/O conference today, Android Auto functions similarly to CarPlay - owners will need to plug their smartphones into their cars to access the full breadth of capability.
In Android Auto's case, that means a wealth of voice controls to limit distracted driving. Google's marquee apps will be available when the interface arrives in production models later this year, including Google Play Music, Google Maps and voice-activated texting and text playback. Meanwhile, developers will be able to begin designing custom apps for the new system via an upcoming software development kit.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Wolff: Honda will emerge as strong F1 force

Mercedes motorsport boss Toto Wolff has no doubts that Honda will make a success of its Formula 1 return, despite the Japanese manufacturer's disappointing time last year. Honda endured a troubled return to F1 in 2015 as it struggled with reliability and a lack of power from its new turbo V6 hybrid engine. But having made gains over the campaign, and a significant revamp of key elements of its power unit over the winter, Wolff thinks that Honda is on course to deliver. "Honda is a huge organization with lots of resource, and they were the power unit with the most impressive development curve through 2015," Wolff said in an interview with his Mercedes team's YouTube channel. "Even if it was a very difficult year for them, it was still very good what they achieved in terms of how they progressed through the season. I have no doubt they will be a strong competitive in the future." Wolff's comments come despite Mercedes engine chief Andy Cowell saying last week that he was not convinced that Honda's 'size zero' concept was the right approach for the current regulations. Manor step As well as predicting good things for Honda in the future, Wolff has predicted promising results for the Mercedes-powered Manor team in 2016. "Manor will make a big step up and not only because of the engine," said Wolff, who helped secure a drive at the Banbury-based team for Mercedes junior driver Pascal Wehrlein. "There is a good bunch of people coming together: impressive individuals, with the right budget and right attitude, and Pascal in the car. "I have confidence that the car and driver will have highlights and be a solid midfield runner." This article by Jonathan Noble originally appeared on Motorsport.com, the world's leader in auto racing news, photos and video. Related Video: