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The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

Autoblog Technology of the Year Award Special | Autoblog Podcast #758

This episode of the Autoblog Podcast features Editor-in-Chief Greg Migliore, Road Test Editor Zac Palmer and Consumer Editor Jeremy Korzeniewski. The trio begin by discussing the 2022 Technology of the Year award. Ford's Onboard Scales and Smart Hitch hauling/towing tech as tested in the F-150 Lightning won this year. Why the Ford won, how testing went down and Ford's competition — including the GMC Hummer EV and Genesis GV60 — are discussed. After diving through the Technology of the Year award testing, the three take on this week's news. A mysterious vehicle based on the Corvette (that isn't a Corvette) is supposedly on its way. Audi is giving us "Performance" versions of the RS 6 Avant and RS 7 Sportback. Plus, we discuss a recent study that provides data for the 10 longest lasting vehicles on the road today. After the news, the crew dive into the cars they've been driving this week. Greg's been behind the wheel of a Nissan Pathfinder, while Jeremy and Zac have been driving some plug-in hybrids, including the Lexus NX 450h+ and Autoblog's long-term BMW 330e xDrive. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #758 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2022 Autoblog Technology of the Year finalists and winner News Mysterious Corvette Audi RS 6 Avant Performance and RS 7 Sportback Performance revealed 10 longest lasting vehicles on the road today Cars we're driving 2022 Nissan Pathfinder SV 2022 Lexus NX 450h+ 2022 BMW 330e xDrive Long-Term tester Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Podcasts Ford Genesis GM GMC Technology Technology of the Year Truck Crossover SUV Electric Hybrid Luxury Off-Road Vehicles Performance Sedan

2022 Hummer EV Edition 1 pickups ready to go to customers

It's official: Two years after GM announced the electric GMC Hummer pickup, the first couple dozen units have left the line at the GM Factory Zero Detroit-Hamtramck Assembly Center, according to GM president Mark Reuss. In an interview with CNBC to celebrate the milestone, Reuss said 17 Hummer EVs are ready for delivery to customers. This makes the Hummer the first of GM's new Ultium-based EVs to leave the factory, and the second electric pickup on the market after the Rivian R1T. The first 1,200 Hummer EVs made will be Edition 1 models, all of which are Interstellar White outside with Lunar Horizon interiors and bronze badging. Each of the $112,595 pickups is powered by three Ultium motors producing a GM-estimated 1,000 horsepower and 11,500 pound-feet of torque, loaded with features like height-adjusting adaptive suspension, skid rails and rock sliders, 35-inch tires, the diagonal-driving CrabWalk, the launch control system Watts to Freedom that unlocks a three-second sprint to 60 miles per hour, and Super Cruise. Range is a GM-estimated 329 miles when the 200-kWh battery is fully charged. As these filter out to eager owners, GM is prepping the next four phases of the Hummer rollout. About a year from now, in autumn of 2022, Factory Zero will begin production of the first widely available Hummer, the EV3X pickup that starts at $99,995 before destination. Three Ultium motors will provide an estimated 800 horsepower and 9,500 pound-feet of torque to a range estimated beyond 300 miles. Spring of 2023 is expected to deliver the Hummer EV2X pickup at an MSRP of $89,995, utilizing two motors producing a total 625 hp and 7,400 lb-ft over a range also estimated to go beyond 300 miles. Around the same time, the first units of the $105,595 Hummer SUV Edition 1 are planned to head down lines at Factory Zero. Finally, in the spring of 2024, the entry-level $79,995 Hummer EV2 pickup and its two-motor powertrain should arrive, making the same output as the EV2X, but only good for a range of around 250 miles. That won't be all we see from Factory Zero, either. GM invested $2.2 billion in the Detroit-Hamtramck plant that once built bread-and-butter GM fare like the Chevrolet Impala, Buick LaCrosse, and Oldsmobile Toronado in order to turn the facility into its first EV base of manufacturing operations for Ultium products. The battery-electric Chevrolet Silverado and GMC Sierra pickups will be built there, as will the Cruise Origin robotaxi.