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2023 J.D. Power APEAL Study shows new-car customer satisfaction scores slip

J.D. Power survey results have been slightly up but mostly down for automakers this year, literally. In February, the 2023 Vehicle Dependability Study showed an overall decline compared the 2022 a month before the Customer Service Index Study did the same. The trend reversed in June with a better overall score on the 2023 U.S. Electric Vehicle Consideration Study than in 2022, then declined again the same month on with a lower overall score on the 2023 Initial Quality Study. The declines continue with the 2023 J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study, overall satisfaction among the 84,555 respondents down two points overall compared to 2022, to 845 out of 1,000 points. Because last year's score dropped compared to 2021, this year marks the first consecutive decline in the study's 28-year history. The study tries to "[measure] owners' emotional attachment and level of excitement with new vehicle" after 90 days of ownership by asking new owners to rate 37 attributes in 10 areas around the vehicle, such as the feeling they get when they hit the accelerator. Satisfaction with nine of the attributes is down this year versus last, fuel economy the only segment to show better results with 15 points more satisfaction. Styling and infotainment are big drags on satisfaction. Responses to new car exterior looks tallied 888 points, down from 894 last year, the largest drop in this year's study. On the digital side, less than half of those surveyed this year said they prefer using a manufacturer's built-in infotainment. From 70% of respondents in 2020 preferring to use a manufacturer's in-house software to play audio instead of Android Auto or Apple CarPlay, that's 56% in 2023. Going all-in on Google appears to have the best effect. J.D. Power said that vehicles with both Google's Android Automotive Operating System (AAOS) and Google Automotive Services (GAS) "score higher in the infotainment category than those with no AAOS whatsoever. AAOS without GAS receives the lowest scores for infotainment of the three categories."  Frank Hanley, senior director of auto benchmarking at J.D. Power, said, "Despite the technology and design innovations that manufacturers put into new vehicles, owners are lukewarm about them. While innovations like charging pads, vehicle apps and advanced audio features should enhance an owner’s experience, this is not the case when problems are experienced.

GMC to get own model not shared with Chevy?

For years, GMC has existed as a brand without a single unique product, reconstituting Chevrolet trucks, SUVs and crossovers with more frosting in exchange for a few extra dollars. The Sierra is a Silverado, the Acadia a Traverse, and the Terrain an Equinox, although admittedly the latter pair are visually differentiated to a significant degree.
GMC could be set to expand beyond its Chevy-based roots, though. During last week's Detroit Auto Show press days, GM's product boss Mark Reuss was asked whether there'd ever be a GMC that wasn't taken from Chevy. "Oh, yes, you will," Reuss told the media. "The health of GMC is astonishingly good from a consideration standpoint." Reuss wouldn't elaborate on what the model could be, although we're quite happy to make some guesses. GMC has its bases fairly well covered, with a mid-size and full-size crossover, as well as a mid-size, full-size and HD pickup. We doubt GMC will be building a family sedan, sports car, or hatchback, so really, the only place we can see the brand going is into a smaller crossover.
Automotive News points out that the most recent small GMC showcar, the 2010 Granite concept (shown above), won't see production according to General Motors. That vehicle likely would have rode on GM's compact vehicle architecture, known internally as Gamma II, which underpins the Chevy Spark and Sonic, as well as the Buick Encore (and its overseas Opel/Vauxhall/Chevy counterparts).

2022 Rivian R1T vs. 2022 Ford F-150 Lightning vs. GMC Hummer EV Pickup | How they compare on paper

The 2022 Rivian R1T has arrived, ushering in the era of the production electric pickup truck. The Rivian reviews are in, and spoiler alert: They're pretty good. Curious how the new battery-powered truck stacks up to its forthcoming competitors? Well, you've come to the right place. Rivian beat all of Detroit's big automakers to market in the half-ton segment, but probably not by the margin the startup would have liked. Ford's answer is the F-150 Lightning, which is due to enter production early next year, coming hot on the heels of GM's first entry into the space – the GMC Hummer EV pickup – which is scheduled to come off the line late this fall. While all three are pickups, they're aimed at distinctly different buyers, as a perusal of their specifications will reveal. Let's have a look, shall we?   Disclaimer: Before we dive in on this one, we'd like to note that while we've made our best effort to verify the specs provided, the Rivian is brand-new and the others are still in the prototype phase. Some of these figures may be inaccurate or may simply change before production. This is all hypothetical until you can actually cross-shop them anyway, right? Cool. End disclaimer. Let's start with the powertrains. They're all battery-electric trucks engineered on a modular rear-wheel-drive configuration engineered to accommodate (theoretically, anyway) up to four electric drive units. Rivian actually makes the most use of this with a quad-motor setup producing 835 horsepower and 908 pound-feet of torque with its high-output initial model. GMC's three-motor Hummer has the R1T beat with its estimated 1,000-horsepower output, while Ford's (also three-motor) comes in with a far more modest 563 horses. This is an excellent illustration of our above point that these are not all engineered for the same crowd. Ford's F-150, which comes in at a lower price point, is meant to be far more mainstream, as its power output suggests.  This theme continues when we look at the dimensions. Despite the image "Hummer" may conjure, GMC's entry actually needs the shallowest parking space. The Rivian is right behind it, with the work-truck-spec Ford extending more than a foot longer than either. What the Hummer lacks in length, it makes up for in girth. It's the widest by a good 5 inches. The Rivian is only slightly pudgier than the F-150, but it's much closer at that end of the scale.