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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2020 GMC Acadia refresh brings a new engine, AT4 trim level

It's mid-cycle refresh time for the GMC Acadia, and the updated 2020 model kicks off its changes with a new face. It has a square-jawed grille seemingly pulled straight off the Sierra full-size pickup, and the size is amplified by the slender new LED headlights on either side. At the rear, the LED taillights are taller and more chiseled. A new AT4 trim level adds more visual distinction with black trim and wheels, plus all-terrain tires to make it a little more capable off road. The AT4 also boasts standard all-wheel drive. Under the revised skin, the Acadia hides one of two carryover engines, or a new turbocharged 2.0-liter inline-4. This new engine makes 230 horsepower and 258 pound-feet of torque with the help of a twin-scroll turbocharger. To make it more frugal, it's able to deactivate two of its four cylinders. The turbo engine is standard issue on the SLT and Denali trim levels. The carryover engines include a naturally aspirated 2.5-liter 4-cylinder making 193 horsepower and 188 pound-feet of torque, and a naturally aspirated 3.6-liter V6 making 310 horsepower and 271 pound-feet of torque. The V6 is standard equipment on the AT4 trim. No matter the engine, all 2020 Acadias get a 9-speed automatic transmission. The new transmission also ditches the current Acadia's mechanical shift lever in favor of an electronic shifter with the Terrain's mix of buttons and triggers. It does free up space between the seats, but the button arrangement is still as strange as it was when we first saw it in the smaller crossover. There are a handful of other little upgrades to mention. The suspension has been revised for greater comfort; the infotainment has been revised with a bigger screen, USB-C inputs and customizable profiles; and wireless phone charging is now an option. The updated Acadia goes on sale this fall, and pricing will probably be announced close to launch.

GMC Hummer EV SUV first drive, RIP Camaro, Ferrari Roma Spider | Autoblog Podcast # 773

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by News Editor Joel Stocksdale. They start off with one of the week's biggest official news items — the impending death of the sixth-gen Chevrolet Camaro. On the subject of powerful American cars, they pivot to a teaser from Stellantis execs that there are big things ahead for its Dodge Charger SRT Daytona Banshee concept. From there, they look at Ferrari's new topless Roma and then get into Ford's multi-billion-dollar electric vehicle pivot. Speaking of expensive EVs, Joel just got back from driving the new GMC Hummer SUV. He also had the new F-150 Lightning Pro in his driveway, and that's followed by Greg's update on Autoblog's long-term Toyota Sienna.  Autoblog Podcast # 773 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News Chevrolet Camaro production will officially end after 2024 model year Dodge CEO teases more to come from Charger SRT Daytona Banshee Ferrari Roma Spider returns a front-engined soft top to the lineup Ford Model e losing billions as it says EV unit should be seen as startup What we're driving Ford F-150 Lightning Pro 2024 GMC Hummer EV SUV 2023 Toyota Sienna Platinum AWD Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: How to activate Crab Walk on the GMC Hummer EV