2023 Gmc Yukon Denali on 2040-cars

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GMC doesn't care if it's Mt. McKinley or Denali

GMC is getting a mountain of free publicity from President Obama's decision to rename the former Mt. McKinley back to Denali in Alaska. The truck-and-SUV brand is happy to see the moniker of its high-end trim in the news, but doesn't intend to change any marketing because of the switch. "It had no impact or change on our strategy," a GMC spokesperson told the Detroit Free Press. The brand doesn't expect sales to change, though the frequent use of the word Denali in the news in a positive light amounts to free, albeit temporary, advertising for the company. Denali is the word for the nation's tallest mountain in the Koyukon Athabascan language, and it means "the high one." In 1896 a prospector rechristened the peak Mt. McKinley to support presidential candidate William McKinley. He won the election, but was assassinated in 1901. The title stuck, and the site officially got the name when a national park was created there. Since then, there has been a push to return to the original moniker, and according to the Free Press, the park became Denali in 1980. Now, the peak has followed suit. GMC started using Denali to denote the top models on the 1999 Yukon. Today, it's available as an upmarket alternative on most of the brand's lineup. Related Video: News Source: The Detroit Free PressImage Credit: Copyright 2015 Jeremy Korzeniewski / AOL / GMC Marketing/Advertising Weird Car News GMC Truck SUV Luxury gmc yukon alaska denali gmc denali

2014 GMC Sierra

Is the Best GMC Truck Ever Made Good Enough?
We've got a bright aluminum Airstream camper hitched to our rear bumper as we head up Southern California's coast because GMC says that 60 percent of all full-size pickup owners will use their trucks for towing.
Rather than forcing us to absorb its capabilities in a long-winded PowerPoint presentation, the automaker brought us to Los Angeles and handed us the keys to its all-new 2014 GMC Sierra 1500. After jumping behind the wheel of a 5.3-liter V8 model, we drove up the foggy Malibu coast (locals call the soggy early-summer weather "June Gloom") and made our way to the Camarillo Airport for a towing refresher. Once completed, a brand-new 23-foot Airstream was hitched to our aft end and we were pointed towards a campground just west of Santa Barbara.

GMC Terrain adds AT4 trim, completing the set

"AT4 all of the things!" is GMC's new rallying cry, as the brand has announced that the off-road-themed trim level is coming to the GMC Terrain midsize SUV. The Terrain will join the just-announced 2021GMC Yukon and the 2021 GMC Canyon midsize pickup, both of which add an AT4 variant for the first time. The model designation was introduced on the Sierra full-size pickup for 2019, and spread to the Sierra HD and to the Acadia three-row crossover for 2020. AT4 content, however, varies widely by model. In the Sierra full-size pickup, the trim level brings a full slate of off-road gear including a two-inch suspension lift, a two-speed transfer case for the 4WD system, a locking rear differential, hill-descent control, Rancho shocks, skid plates, off-road tires, and more. The Acadia AT4, meanwhile, includes little more than standard AWD, black wheels and exterior trim, and all-terrain tires. It sounds like the Terrain AT4 will be closer to the Acadia in execution, with GMC promising a black-chrome grille and exterior design elements plus "confident capability and advanced technology." Hmm. The GMC Terrain AT4 doesn't arrive until the 2021 model year, which means this fall, so more specifics, including pricing, are still to come. But GMC couldn't wait to show the Terrain AT4, which completes the AT4 family photo seen above. Related Video: