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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

GM cutting vehicle trim options to save money for electrification

Information continues to filter out about GM's plans based on comments the automaker made during its Capital Markets Day event in February. GM President Mark Reuss said the company's push to save money by rationalizing the number of build combinations will continue in 2020, carrying on the work done in 2019. As GM Authority covers, last year, the carmaker cut 3,500 components across model lines, a 12% drop in the number of parts it needed to stock in its plants. Reuss used the next-generation Chevolet Equinox and GMC Terrain as examples for more cost efficiencies, saying build possibilities — which include international markets and their options — will be cut by more than 50%, and use more shared parts. "We will reduce total trim levels on Equinox and Terrain from eight to six," Reuss said, "reduce engine variants from 11 to 5, reduce build combinations from more than 200 to less than 100 per program, and see significant cost savings of an already paid-for architecture that took the mass out, helping us self-fund electrification programs." GM will plow a large amount of the money it saves into its ambitious EV program. In 2017, the automaker said it intends to have 20 electric vehicles on the market by the end of 2023, some of which could be shared between brands. An automotive analyst at Seeking Alpha and a piece in Automobile attempted to put specifics to what we should expect. As Automobile points out, the first two EVs in the 20-car program are already on sale, being the Ariv Meld and Ariv Merge eBikes available in Belgium and The Netherlands. We've seen the Cruise Origin autonomous rideshare taxi, although we don't know when it will hit the road. The next three, which we should see in the metal shortly, are two Cadillac EVs and the GMC Hummer EV pickup. The Cadillac pair are expected to be sized like the XT4 and XT5, and along with the Hummer, should hit the market starting in late 2021.

2017 GMC Sierra 2500HD All Terrain X eyes Ram Power Wagon

If where you're going, you don't need roads, you're spoiled for choice by American automakers. Ford has the F-150 Raptor, Jeep the iconic Wrangler, and Ram offers Power Wagon. And that's just the tip of the factory off-road iceberg. General Motors is getting in on the off-roading action with the Canyon and Sierra 1500 All Terrain X. Now, the automaker is adding another notch on its belt with the Sierra 2500HD All Terrain X. On the outside, GMC continues to the all-black trend as the rest of its off-roading-oriented lineup, which includes 18-inch aluminum wheels finished in black, a bespoke grille surround, black sport bar that's mounted in the truck's bed, and four-inch side steps in black. The All Terrain X will only be offered in two colors – Black Onyx and Summer White. Those looking for more off-roading capabilities and tack the Z71 off-road suspension package as an option on the All Terrain X, adding performance Rancho shocks, Hill Descent Control, and a shield for the underbody transfer case. Two engine choices lie under this crew cab pickup's massive hood - the 6.0-liter gas V8 or the all-new Duramax 6.6-liter turbo-diesel V8. The gasoline-powered V8 continues to make 360 horsepower and 380 pound-feet of torque, while the new Duramax turbo-diesel generates 445 horsepower and 910 pound-feet of torque. While the All Terrain X may not have the same murderous look as the Ram Power Wagon, it makes off-roading a luxurious affair. And it's blacked out. The 2500HD power wagon will be on sale early next year, with a pricing announcement coming sometime in the next few months. Related Video: Featured Gallery 2017 GMC Sierra 2500HD All Terrain X: LA 2016 View 12 Photos Related Gallery 2017 Sierra HD All Terrain X News Source: GMCImage Credit: Live photos copyright 2016 Drew Phillips / Autoblog LA Auto Show GM GMC Truck Off-Road Vehicles Performance 2016 LA Auto Show gmc sierra hd