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GMC boss wants a Jeep Wrangler rival

Challengers come and challengers go, but the Jeep Wrangler continues to push forward even after vehicles like the Toyota FJ Cruiser and the entire Hummer brand have been shut down. Now GMC reportedly wants to take a stab at the quintessential Jeep, as well.
The news comes directly from Buick-GMC vice president Duncan Aldred, speaking with our compatriots over at Edmunds. Although Aldred said there are no plans currently on the table to expand GMC's lineup beyond the current range, "there is plenty of room everywhere in the hierarchy."
That could include a rival to the Wrangler, as well as a flagship luxury SUV positioned above the current Yukon Denali (pictured above). Just when (or for that matter, if) such models might come into fruition remains a big question mark, but it's certainly interesting to see what GM's dedicated truck brand has on the drawing board.

2016 GMC Terrain Denali Quick Spin

Here's a bewildering statistic – General Motors sold over 347,000 GMC Terrain and Chevrolet Equinox crossovers in 2014, making the Theta platform twins the best selling vehicles in their segment. GM sold more Equinox/Terrain crossovers than Honda did CR-Vs, Ford did Escapes, and Toyota did RAV4s. After a week behind the wheel of the 2016 Terrain Denali, we can't fathom why GMC's entry, which accounts for nearly a full third of GM's annual small CUV sales, has been so popular. An inefficient engine, cheap interior plastics, uncomfortable seats, a shortage of technology, and a high price left us questioning why anyone would order this Denali over a Titanium-trim Ford Escape, a Jeep Cherokee Limited, or a Hyundai Santa Fe Sport with the Unlimited Package. Driving Notes While looks are subjective, we'd posit that GMC didn't go far enough with its 2016 mid-cycle refresh. New accents on the front bumper, a tweaked grille surround, and LED running lights round out the changes up front, while the rear gets a slightly different bumper. GMC claims there's a new hood, although we challenge you to pick out the differences – here are the official galleries for the 2013 and 2016, if you'd like to try. GMC missed a tremendous opportunity here. New headlights, some restyled taillights, and tweaked mirrors would have given the impression of a more significant refresh. As it stands, these changes don't add up to much. GMC also claims it made changes in the cabin, adding a "revised instrument panel center stack." Aside from the missing CD slot, which has been replaced with an oddly shaped and not terribly useful shelf, it's hard to spot much of a difference. The Terrain Denali's cabin materials feel cheap. You'll be spending at least $35,000 to park one of these in your driveway, but aside from the leather-and-faux-wood steering wheel, no material feels worthy of that price tag inside. The lower dash plastics are hard and scratchy, the center stack feels hollow and creaks when pressed on, and the too-small shade over the seven-inch display feels flimsy. The upper dash is covered in a cheap-feeling, leather-like material that looks unchanged from when the Terrain Denali debuted back in model year 2013. These materials don't make sense in a vehicle that, as tested, exceeded $41,000. The most egregious thing about the refreshed Terrain is the lack of content.

GM is quietly slashing prices on base models

While General Motors' fourth quarter financial figures haven't yet been released, the automaker seems to be weathering a potentially rocky time well, even beating third-quarter projections last year. To keep the climb going, the company is launching new base trims for several popular models that make them cheaper than ever but with tight dealer margins. The new entry-level trims are the Chevrolet Cruze L, Equinox L, GMC Terrain SL and Buick LaCrosse 1SV. Buyers lose some content by picking them, but the prices are slashed. According to Cars Direct, the biggest savings are on the LaCrosse, where customers pay $31,065, plus $925 destination, $2,570 less than the previous base 1SB trim but must accept things like 17-inch wheels and no cargo net in the back. If you're wondering how Buick can remove only a little equipment but cut the price so much, it's because the company also slashed dealer margins. According to Cars Direct, the difference between the invoice and MSRP for the LaCrosse 1SV is only around $150, compared to around $1,350 before. The disparity is even greater for the Cruze with an $81 difference in the prices, compared to about $600 for the LS version. Showrooms are expected to keep very low stocks of these trims, though. "Dealers use such vehicles to get people in the door, but they do not generally want to do high volumes of these strippers. The margins are next to nothing; they don't make much money off these cars," said Ed Kim, Vice President of Industry Analysis for AutoPacific to Autoblog. Dealers are also expected to advertise that these new base trims undercut major competitors. For example, the Cruze L rings up for about $2,320 less than a Honda Civic LX, according to Cars Direct. One potential drawback for buyers is that these models might not be eligible for incentives. While the attractive prices might get customers into dealers, folks may not actually end up driving home with these entry-level models. Kim indicated base trims also make up a small portion of the sales mix. "Consumers aren't asking for stripped out vehicles, even at the low end of the marketplace," he said. Featured Gallery 2015 Chevrolet Cruze View 9 Photos News Source: Cars DirectImage Credit: Chevrolet Buick Chevrolet GM GMC Car Buying Car Dealers Crossover Sedan gmc terrain cheap cars