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GM re-recalls 11k SUVs

General Motors is recalling a bunch of previously recalled SUVs because, well, they still aren't quite fixed. The latest repairs are necessary on 10,974 SUVs in North America, including 9,932 in only the US. Affected models include the 2006-2007 Buick Rainier, Chevrolet Trailblazer, and GMC Envoy; plus the 2006 Trailblazer EXT and Envoy XL. While not listed by NHTSA, a statement by GM to Autoblog says the 2006-2007 Saab 9-7X and Isuzu Ascender are also affected. In these SUVs, it's possible that liquid could get into the driver's door master power window switch module and cause a short circuit. This could potentially lead to a fire, and owners are urged to park the vehicles outside until repaired. GM has been trying to fix this issue for years. It started as an investigation into fires, and that led to a recall for about 250,000 vehicles in cold-weather states. A nationwide campaign came in 2013 for 193,000 of them in the US. Last year, the automaker decided to replace the whole module as a repair. However in a recent investigation of these recalls, GM discovered that this latest group of SUVs never received the new part. According to documents submitted to NHTSA (as a PDF), "Some dealers incorrectly used the labor code associated with module replacement when, instead of replacing the module, they only added a protective coating to the module." To fix things this time, the models finally get the correct component. Related Video: GM Statement General Motors is recalling 9,932 older midsize SUVs in the U.S. because they were mistakenly excluded from an earlier recall. Certain 2006 Chevrolet TrailBlazer EXT and GMC Envoy XL, and 2006-2007 TrailBlazer, Envoy, Buick Rainier, Saab 9-7X and Isuzu Ascender vehicles may continue to have a condition in which the printed circuit board inside the driver's door may corrode and short if exposed to certain fluids such as melted snow containing road salt. GM is aware of four fires but no crashes, injuries or fatalities associated with the expanded recall. The total number of vehicles being recalled, including Canada, Mexico and exports is 10.974. Customers are urged to park these vehicles outside until repairs have been made. GM reported this recall to the NHTSA on September 23.

GMC Terrain Nightfall Edition is murdered-out for the masses

We've lost track of how many special edition Chevrolet Silverado and GMC Sierra pickups there have been over the past few years. But while some special editions can be kitschy, there's nothing overtly bad about the GMC's Nightfall line. We've already seen the blacked-out look on Canyon Nightfall and Sierra All Terrain X pickups, and now, it's being applied to the Terrain. As with the trucks, the Terrain Nightfall's changes are simple: the chrome-heavy finish is replaced with gloss-black accents where applicable. That's what you'll find on the grille surround, the front and rear fascia accents, the license-plate surround, mirror caps, and roof rack. Like Jay Z said, all black everything. Except for the wheels, of course – those have machined faces with black spokes. The grille inserts aren't strictly black either (they're charcoal), and as counterintuitive as it may seem, owners can choose from three body paints in addition to Onyx Black (Summit White, Graphite Gray, and Crimson Red). The Terrain Nightfall Edition will be offered on the SLE-2 and SLT trims, with prices to be announced closer to its fall 2016 on-sale date. GMC Introduces 2017 Terrain Nightfall Edition The News Ahead of its debut at the New York International Auto Show, GMC today introduced the 2017 GMC Terrain Nightfall Edition – a stylized special edition combining blacked-out exterior details and wheels, with popular technologies such as IntelliLink with available 4G LTE connectivity and Wi-Fi hotspot. It joins the Canyon Nightfall Edition and the all-new Sierra All Terrain X as the latest GMC vehicle to offer an exclusive, personalized appearance with the Terrain's premium features and refinement. Product Details The Terrain Nightfall offers an edgy appearance with 18-inch machine-faced aluminum wheels and gloss black spokes, a charcoal grill with a gloss black surround and accents, gloss black front and rear fascia accents, gloss black rear license plate surround trim, gloss black outside mirrors and black luggage rails. Terrain Nightfall Edition will be offered on SLE-2 and SLT models with four exterior color options: Summit White, Onyx Black, Graphite Gray Metallic and Crimson Red Metallic. On Sale Fall 2016 Quotable "Building on its best year ever, Terrain continues to attract new and style-conscious customers to GMC," said Duncan Aldred, vice president of GMC Sales and Marketing.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")