2012 Xl Denali 1500 Awd Navigation Rear Dvd Entertainment Sunroof on 2040-cars

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GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."

2020 GMC Sierra HD caught in double-cab, low-trim gas-engine guise

Naturally when the 2020 GMC Sierra HD was revealed, GMC picked the flashiest, most-impressive Denali model with the big crew cab configuration and diesel engine. But obviously not all will be equipped that way, so it's exciting to see a lower trim model like the truck above. This 2020 GMC Sierra HD is a more modest SLT trim model equipped with the gas V8 and lacking the MultiPro tailgate. Styling doesn't take a hit with the shorter shape, and arguably, it looks more athletic without so much metal between the wheels. The length is the only real difference, with the rest of the sheetmetal just as chisled on the bigger version. Interestingly, this gas-powered Sierra HD still has a big hood scoop from its diesel sibling. On the current GM heavy duty trucks, only the diesel models get a scoop, and it's specifically for getting more cool air to the intake. The Silverado HD may continue this differentiation, but GMC is clearly keeping it for all models. When the Sierra HD goes on sale this summer, it will be available with either a 6.2-liter gasoline V8 like in this truck, or a 6.6-liter turbodiesel V8 making 445 horsepower and 910 pound-feet of torque, the same as the current model. All models get bedside steps, and the MultiPro tailgate is available either as standard or an option with all trims. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Chevrolet considering midsize crossover to slot between Traverse and Equinox

Crossovers are the new hotness, and automakers are looking to cash in by offering a size and shape for every customer. With Chevrolet's debut of the new 2018 Traverse in Detroit, which grew ever so slightly compared to the first-generation model, there is now a midsize-crossover-sized hole between the three-row Traverse and the compact Equinox. When asked about that obvious space, a Chevrolet spokesperson told us the company is looking into the possibility of expanding its crossover lineup. It should be a relatively simple thing to do, since all it would take is reskinning and rechristening the GMC Acadia with a bow tie, and we all know how much GM loves platform sharing. Although they're now different sizes, the new Acadia and Traverse still use the same platform; the Acadia is now on a short-wheelbase version of the C1XX while the Traverse uses long-wheelbase C1XX parts. A short-wheelbase Chevy built on the C1XX likely would be differentiated visually from both the Acadia and the larger Traverse. It may seem like flooding the lineup with more and more models would cannibalize sales of existing ones, but Chevrolet said it would rather have customers stay within the brand rather than going to another automaker. There have been whispers that some form of the Blazer name (possibly TrailBlazer) may make a return on a midsizer, but if it does don't expect an old-school body-on-frame SUV like the old one. In the end, if Chevy builds it, customers will come. Related Video: