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The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

2020 GMC Sierra makes diesel and 10-speed more available

The 2020 GMC Sierra full-size pickup truck doesn't look much different than the previous model, but it brings along a number of new feature updates. Specifically, certain options are now more widely available, including some powertrain options. The model year also brings about the truck's latest towing camera and some towing app updates. We'll start with the 3.0-liter diesel inline-six and 10-speed automatic, as both are more broadly available for 2020. The diesel adds the second-lowest Elevation trim level, meaning it's available in every trim except the base Sierra. The diesel is also now an option for the CarbonPro Edition AT4 and Denali, so you aren't limited to the 6.2-liter V8 for those trims. The 10-speed automatic is finally available on the 5.3-liter V8, but it's restricted to four-wheel-drive versions of the SLT, AT4 and Denali trims – lower trims retain the eight-speed automatic. The 10-speed transmission continues to be standard with the 6.2-liter V8 and 3.0-liter diesel. GMC also added new towing-related features for 2020. It has a newly-optional rear-view camera system that can show what's behind the truck's trailer, and it can project that where the trailer is on the main display, effectively making the trailer disappear. This feature was introduced in the Sierra HD. GMC also added a feature to its trailer app that lets you store and share details on your trailer setup so that it's easier for someone else to hook it up. You can even monitor and activate functions on compatible trailers with the app. There are a number of other more minor updates. Sierras can now be optioned with adaptive cruise control. The Elevation trim is available with the Crew Cab configuration. The AT4 CarbonPro Edition gets a few extra black accents compared with the 2019 version. Pricing and availability of the 2020 Sierra haven't been announced yet, though.

No carbon fiber was harmed in the making of new 2015 GMC Sierra Carbon Edition

Carbon fiber is known for its properties of combining amazing strength with extremely low weight, and its frequent use in high performance vehicles gives the material a somewhat aggressive air. GMC is hoping to play on some of that mean reputation with its upcoming trio of Sierra Carbon Editions. However, despite their name, there's no actual carbon making its way onto these trucks (at least in the form of CF). Instead, the special edition is a graphics package with some extra equipment thrown in.
All three specials are based on the 2015 Sierra 1500 and can be ordered in two- or four-wheel drive configuration and with the standard 4.3-liter V6 or optional 5.3-liter V8. Things kick off with the standard Sierra Carbon Edition for $33,075, including destination, available only on the double cab body. Buyers get a black grille, carbon fiber decals on the hood and tailgate and body color trim for the door handles and mirror caps. The edition also adds keyless entry, a 110-volt outlet and LED cargo box lighting.
Buyers wanting just a touch more style can opt for the Carbon 20 Edition on the SLE double cab that gets the same exterior tweaks, plus 20-inch aluminum wheels, and retails for $38,275. Finally, there is the Carbon 22 Edition starting at $42,270 on the SLE in double- or crew cab models. It adds further black 22-inch wheels, tubular side steps, fog lights, keyless start, a universal home remote, dual-zone climate control and 110-volt outlet.