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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GMC Terrain Nightfall Edition is murdered-out for the masses

We've lost track of how many special edition Chevrolet Silverado and GMC Sierra pickups there have been over the past few years. But while some special editions can be kitschy, there's nothing overtly bad about the GMC's Nightfall line. We've already seen the blacked-out look on Canyon Nightfall and Sierra All Terrain X pickups, and now, it's being applied to the Terrain. As with the trucks, the Terrain Nightfall's changes are simple: the chrome-heavy finish is replaced with gloss-black accents where applicable. That's what you'll find on the grille surround, the front and rear fascia accents, the license-plate surround, mirror caps, and roof rack. Like Jay Z said, all black everything. Except for the wheels, of course – those have machined faces with black spokes. The grille inserts aren't strictly black either (they're charcoal), and as counterintuitive as it may seem, owners can choose from three body paints in addition to Onyx Black (Summit White, Graphite Gray, and Crimson Red). The Terrain Nightfall Edition will be offered on the SLE-2 and SLT trims, with prices to be announced closer to its fall 2016 on-sale date. GMC Introduces 2017 Terrain Nightfall Edition The News Ahead of its debut at the New York International Auto Show, GMC today introduced the 2017 GMC Terrain Nightfall Edition – a stylized special edition combining blacked-out exterior details and wheels, with popular technologies such as IntelliLink with available 4G LTE connectivity and Wi-Fi hotspot. It joins the Canyon Nightfall Edition and the all-new Sierra All Terrain X as the latest GMC vehicle to offer an exclusive, personalized appearance with the Terrain's premium features and refinement. Product Details The Terrain Nightfall offers an edgy appearance with 18-inch machine-faced aluminum wheels and gloss black spokes, a charcoal grill with a gloss black surround and accents, gloss black front and rear fascia accents, gloss black rear license plate surround trim, gloss black outside mirrors and black luggage rails. Terrain Nightfall Edition will be offered on SLE-2 and SLT models with four exterior color options: Summit White, Onyx Black, Graphite Gray Metallic and Crimson Red Metallic. On Sale Fall 2016 Quotable "Building on its best year ever, Terrain continues to attract new and style-conscious customers to GMC," said Duncan Aldred, vice president of GMC Sales and Marketing.

GM's MPG overstatement could affect 2 million vehicles

Late last week, GM admitted that three of its large SUVs fuel economy window stickers did not match their actual efficiency ratings, and so the vehicles couldn't be sold. The stickers on the 2016 Chevy Traverse, GMC Acadia, and Buick Enclave said their ratings were one to two miles per gallon better than they should have been. Officially, the number of affected vehicles sits at about 60,000. But Consumer Reports makes a good point: what's up with all of the previous model year SUVs that are basically the same vehicle? To wit: the 2016 model year vehicles are not substantially different than the 2015 or the 2014, or even going all the way back to 2007. On the EPA's fuel economy website, all of these older models will "have better stated fuel economy numbers than the new vehicles in GM's dealerships," Consumer Reports noted. CR's best point, and the one that makes the 60,000 number potentially grow to 2 million if all of the vehicles built on this platform are affected, is that "[i]t seems unlikely that the company would change the powertrain on these carryover models so late in their model cycles in a way that would cause a dramatic, negative impact on fuel economy." GM says that earlier model year SUVs are not affected and the EPA did not respond to CR's question about the potential for more discrepancies. We've seen automakers reverse course before, so if GM has to come out with a mea culpa soon, don't be surprised. GM is rushing corrected stickers to dealers so that the SUVs can be sold again, but a fix for the already-sold vehicles could be trickier to solve. Related Video: Related Gallery 2013 GMC Acadia View 16 Photos News Source: Consumer Reports Government/Legal Green Buick Chevrolet GMC Fuel Efficiency mpg gmc acadia chevy traverse