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2023 J.D. Power APEAL Study shows new-car customer satisfaction scores slip

J.D. Power survey results have been slightly up but mostly down for automakers this year, literally. In February, the 2023 Vehicle Dependability Study showed an overall decline compared the 2022 a month before the Customer Service Index Study did the same. The trend reversed in June with a better overall score on the 2023 U.S. Electric Vehicle Consideration Study than in 2022, then declined again the same month on with a lower overall score on the 2023 Initial Quality Study. The declines continue with the 2023 J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study, overall satisfaction among the 84,555 respondents down two points overall compared to 2022, to 845 out of 1,000 points. Because last year's score dropped compared to 2021, this year marks the first consecutive decline in the study's 28-year history. The study tries to "[measure] owners' emotional attachment and level of excitement with new vehicle" after 90 days of ownership by asking new owners to rate 37 attributes in 10 areas around the vehicle, such as the feeling they get when they hit the accelerator. Satisfaction with nine of the attributes is down this year versus last, fuel economy the only segment to show better results with 15 points more satisfaction. Styling and infotainment are big drags on satisfaction. Responses to new car exterior looks tallied 888 points, down from 894 last year, the largest drop in this year's study. On the digital side, less than half of those surveyed this year said they prefer using a manufacturer's built-in infotainment. From 70% of respondents in 2020 preferring to use a manufacturer's in-house software to play audio instead of Android Auto or Apple CarPlay, that's 56% in 2023. Going all-in on Google appears to have the best effect. J.D. Power said that vehicles with both Google's Android Automotive Operating System (AAOS) and Google Automotive Services (GAS) "score higher in the infotainment category than those with no AAOS whatsoever. AAOS without GAS receives the lowest scores for infotainment of the three categories."  Frank Hanley, senior director of auto benchmarking at J.D. Power, said, "Despite the technology and design innovations that manufacturers put into new vehicles, owners are lukewarm about them. While innovations like charging pads, vehicle apps and advanced audio features should enhance an owner’s experience, this is not the case when problems are experienced.

Could the GMC Jimmy come back as a Wrangler fighter?

Every three or four years, two cars go into heavy media rotation in stories about supposed new competitors. The headlines go something like, "X automaker working on a vehicle to fight the iconic Y." The Y cars are the Porsche 911 and the Jeep Wrangler. For this story, the X automaker is GM. And since GM already has its 911-fighter poised for debut next month, we speak here of the Wrangler. Car and Driver writes that GMC might take another shot at a Jeep challenger, this time by rebirthing a body-on-frame Jimmy SUV. For any who don't know, GMC sold an S-15 Jimmy from 1982 to 2005, a twin of the Chevrolet S-10 Blazer. Those SUVs started their lives as the Chevrolet S-10 and GMC S-15/Sonoma pickups. The Blazer name has returned to the light, albeit without its old-school rugged manners. There's still an opening on the GMC side, though, so C/D says the idea would be to work that old magic on the GMC Canyon pickup. The report is more chaff than grist for the rumormill, with liberal application of phrases like "looking to come up with," "could be," "could take," and "could arrive." Having said that, a potential Jimmy model could come in a few years, could use the same six-cylinder gas and four-cylinder diesel engines as the Canyon, and could start around $30,000. The Jimmy could wear GMC's new mud-and-guts AT4 trim name, or become a mud-and-guts trim for the Canyon just as the ZR2 is for the Colorado. It's not an entirely crazy idea, however, when a body-on-frame Trailblazer SUV based on the Colorado sells in Latin America, Asia, and Australia and does pretty well in the mud and muck. GM's been on the edge of going to war with the Wrangler for at least 12 years, when a Hummer exec said the HX concept would debut at the 2008 Detroit Auto Show and go on sale in 2010 as the H4. In 2015, The Wall Street Journal said GM was canvassing GMC dealers about something to get in the ring with the Wrangler. And all that was before every other automaker had to watch Jeep open a money-counting operation to handle its Wrangler profits, and dealers started charging $20,000 markups on Gladiators. In May, spy shooters caught a sensor-laden Jeep running at GM's Milford Proving Grounds in Michigan. Earlier this month, Bloomberg reported GM is considering a Hummer revival as an all-electric hardcore SUV. So we will not be surprised if GM rolls out a Wrangler fighter in the near-ish future. But we won't be surprised if GM doesn't, either.

REWIND: Watch the GMC Hummer EV live reveal right here

It has been a long wait to see the GMC Hummer electric pickup truck, which was teased way back at the Super Bowl in February of this year. And that wait ends tonight at 8 p.m. eastern time when GM pulls the covers off the truck. You can see the whole reveal right here, or during the World Series on Fox or "The Voice" on NBC. For everything we know about the truck, go to our reveal post here. The truck should be impressive. GMC has previously announced it will have up to 1,000 horsepower, and it will have a variety of fun features such as removable roof panels and four-wheel steering that can move the truck sort of sideways with "Crab Mode." The GMC Hummer will also be available in pickup and SUV forms. So be sure to tune in tonight for one of the biggest (figuratively and literally) vehicle reveals of the year. And keep an eye on Autoblog for all the latest on the Hummer and other vehicles.