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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

2017 GMC Canyon Denali brings the bling

Denali is an incredibly important part of GMC's product strategy. It takes very little effort to create a Denali variant, and these models retail for big premiums over the models on which they're based. So if you're GMC, it makes sense that you'd want to create a Denali version of every product in your range. That in mind, enter the 2017 Canyon Denali. GMC's midsize pickup gets all of the usual Denali trimmings, including a new grille, chrome trim, 20-inch wheels, and the necessary badging. Inside, there's a unique instrument panel, Jet Black leather, heated and cooled seats, and again, Denali badges abound. GMC says the Canyon Denali will be offered exclusively in the crew cab body style, with either the 3.6-liter gasoline V6 or 2.8-liter diesel engine. Have a look at the fancy truck in our gallery above, and scroll down for GM's official press blast. GMC Introduces 2017 Canyon Denali Exclusive design cues, content elevate industry's first premium midsize truck DETROIT, Tuesday, Nov. 17, 2015 – Denali is the ultimate expression of GMC's professional grade style, luxury and capability – and it is coming to the Canyon midsize truck. The 2017 Canyon Denali is being introduced today, ahead of its public debut at the Los Angeles Auto Show. It goes on sale in late 2016. "Canyon is the segment's first and only premium midsize truck, offering unparalleled capability and efficiency matched with maneuverability and refinement," said Duncan Aldred, vice president of GMC Sales and Marketing. "The all-new Canyon Denali builds on that award-winning combination with the distinctive styling, luxurious interior and elevated content that has defined the Denali nameplate since its introduction nearly 17 years ago." Like all Denali models, the new Canyon Denali is distinguished with a unique chrome grille and unique wheels – 20-inch ultra-bright-machined aluminum wheels with painted accents. Exterior cues include chrome fog lamp bezels, five-inch-diameter rectangular chrome assist steps, a polished exhaust tip and a standard spray-in bed liner. The Canyon Denali will be offered in six exterior colors. Inside, a Jet Black interior features Mulan leather-appointed seats with perforated, heated-and-ventilated front seats – exclusive content in the Canyon lineup – along with unique instrument panel and console trim; and Denali-logo sill plates and floor mats. Standard technologies include Forward Collision Alert and Lane Departure Warning.

GM says its electric pickup truck is 'in development'

GM President Mark Reuss just reiterated the company's support for an electric pickup project. He also claimed that GM is going to be selling its future electric cars at "very average transaction prices" during the same conference with Wall Street analysts. Previously, Mary Barra informed the world of GM's electric pickup truck aspirations, but didn't tell us anything else. Reuss says the truck is already in development, though, according to a Wards Auto report. "We will have a complete electric lineup, including a pickup truck that's in development," Reuss said. This comment marks the second time GM has gone on the record about its intentions to bring an electric pickup to market. Additionally, Reuss said GM's third-generation global EV platform will be used to help develop the electric pickup. This platform was recently announced to underpin at least 20 new EVs from GM in the future — the platform itself is slated to be unveiled in 2021. Of course, this platform will be flexible and modular to allow various body styles to be used with it, a truck being one of those. Reuss still hasn't said what GM brand the pickup will be sold under, or what class of truck it will be. GM thinks this new platform is also going to be what helps it drive down the cost of building EVs. "We'll reach parity a lot sooner than people think," Reuss said comparing EVs to traditional gas-powered engines. "We're driving down the cost of batteries and the whole EV in general." As for electric pickups, Ford is also deep in development of its own electric F-150. However, neither of these truck projects have official timelines on them, so we can't say when they'll hit the market. For now, the cross-town rivals are both in development with their respective electric pickups. Even further across town is Rivian (in which Ford just invested half a billion dollars), a company that says its electric R1T pickup is right around the corner, with the official due date being end of 2020 for the time being. Green Chevrolet GMC Green Culture Green Driving Truck Electric Future Vehicles