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GM tinkering with Silverado, Sierra model mix amidst strong early sales

Variety, as they say, is the spice of life. That's a lesson that is currently being taught to General Motors, because despite a strong showing from its 2014 Chevrolet Silverado and GMC Sierra, the General's pickup sales still can't best those of cross-town rival Ford.
With 59,163 trucks moved, GM fell just over 1,000 units short of toppling Ford, and one of the main reasons for that, according to GM's chief sales analyst, was due to a lack of variety in the engines and body styles available on dealer lots. "We are still over-weighted toward crew-cab V8 trucks. Our light-duty mix will moderate over time as our launch progresses," said Kurt McNeil.
Loading dealers with the popular combination of the 5.3-liter V8 and the four-door, Crew Cab body style was intentional during the truck's launch, but as supplies of leftover 2013 models, which are being sold at heavy incentives, are beginning to wane, both budget-conscious and high-dollar buyers are looking elsewhere instead of at the volume model pickups.

GM offering factory-backed extended warranty for Chevys, GMCs, Buicks and Cadillacs

Cars are generally more reliable than ever before. When things do go wrong, every automaker offers some form of factory warranty (in most cases at least three years and 36,000 miles, though many extend even longer), providing peace of mind to new-car buyers that many faults will be fixed at no charge to the customer. Starting today, GM is offering a new optional plan that will extend the factory warranty on all new Chevy, GMC, Buick and Cadillac products. In the past, extended warranties have been offered as dealer add-ons, with all profits from these sales going to the dealership. GM's new program can be viewed as another nail in the the looming dealership-model coffin. According to Automotive News, some dealers aren't happy to see GM cut into their business like this, saying that it helps GM far more than it does dealers. GM says the new program will help keep customers in the GM family. Customers are also more likely to visit a GM service center rather than going to an independent repair shop. Currently, new Chevy and GMC vehicles come with three-year/36,000-mile warranties. Buicks and Cadillacs are covered for 4 years or 50,000 miles. The new program extends Chevy and GMC warranties to five years or 60,000 miles. Buick and Cadillac warranties extend to six years or 70,000 miles. GM, citing IHS Markit, says most owners keep new cars for about 6.8 years, so these warranties will cover most of the length of their ownership. The extended warranty will add between $1,000 and $2,000 to the price of a vehicle, and the additional cost can be rolled into the vehicle's purchase or lease price. Unlike many dealer extensions, the factory program covers the vehicle no matter who owns it. That should help increase the car's resale value if it's sold within the covered timeframe. GM says there's no deductible and no need to file a claim form when getting warranty repairs. Additionally, dealerships can continue to sell their own extended warranties or service contracts. Related Video:

GMC adds stylish new Elevation model to 2019 Sierra lineup

GMC has announced a new style-forward model for its forthcoming 2019 Sierra pickup. It's called the Elevation and it will be based off the Sierra double-cab model with a new turbocharged engine, aimed at buyers who want a little panache with their rugged capability. GMC marketing director Rich Latek says the Elevation "conveys a youthful, athletic presence" with the pickup's chiseled fenders and assertive, upright hood. As such, the Elevation gets body-color-matching door handles, bumpers and grille surround, plus black exterior accents like the grille insert, tow hooks, side window trim and standard 20-inch aluminum wheels. Headlights, tail lights and fog lamps will be given the LED treatment, with the former getting the new C-shaped designs that have already been unveiled on other trim levels. It will be offered in two- or four-wheel-drive configurations, with nearly 3 inches more leg room than the current model. A traction select system will use a dial that drivers can set to preset driving modes to adjust transmission shift points, throttle mapping and other systems. An X31 Off Road package will be offered and boasts tuned suspension, a locking rear differential, protective skidplates, dual exhaust and other features. Also available will be a ProGrade Trailering System that includes a Trailering App to help connect and tow a trailer, on top of additional tie-down points, enhanced cargo lighting and other perks for hauling camping or recreational gear. Inside will be a standard 8-inch infotainment system compatible with Android Auto and Apple CarPlay with a six-speaker audio system, plus USB Type A and Type C ports for charging mobile devices. As for the powertrain, it will come with an all-new 2.7-liter turbo inline-four engine that makes 310 horsepower and 348 pound-feet of torque paired with an eight-speed automatic transmission. Also available is a 5.3-liter V8 that uses a new efficient fuel management system that enables it to operate on anywhere from one to all eight cylinders, depending on demand. In early 2019, a new 3.0-liter turbo-diesel inline-six will also be offered, mated to a 10-speed automatic. The Elevation adds to Sierra models like the SLT and Denali that GMC unveiled earlier this year. The company has shaved as much as 360 pounds off the new 2019 model — plus more from the Denali, thanks to carbon fiber in the bed box — so fuel economy should see a boost, too. It goes on sale in the fall.