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Specialty Vehicle Engineering's 750-horsepower GMC Canyon fully revealed

GMC's celebrated Syclone will turn 30 in early 2021, but nothing suggests the company will mark the occasion by releasing a modern interpretation of the pickup. New Jersey-based tuner Specialty Vehicle Engineering (SVE) is taking the matter into its own hands by building a limited number of GMC Canyon trucks with Hellcat-like power. Although the original Syclone received a turbocharged V6, the 2021 model gains a 5.3-liter V8 normally found in bigger vehicles, including the Sierra and Yukon. SVE rebuilt it with forged aluminum pistons, forged steel connecting rods, high-lift valve springs, a custom crankshaft and upgraded fuel injectors among other aftermarket parts. It also added a supercharger to raise the eight's output to 750 horsepower and 600 pound-feet of torque. Power flows to the four wheels via a strengthened 8-speed automatic transmission and a permanent all-wheel-drive system. For context, the first Syclone gave the Chevrolet Corvette a run for its money with a fuel-injected, 4.3-liter V6 turbocharged to 280 horsepower and 360 pound-feet of torque. These numbers were spectacular in the early 1990s since the Sonoma that Syclone was based on shipped with the 105-horse Iron Duke four-cylinder as standard. Even compared with the Sonoma GT that got a naturally aspirated 4.3-liter V6 with 195 horsepower and 260 pound-feet of torque, the Syclone was impressive. SVE installed six-pistons front calipers that clamp 13.6-inch slotted rotors, and it kept the factory brakes out back. It also lowered the suspension by two inches in the front and five inches in the back, upgraded the shocks, and added a heavy-duty rear sway bar. These modifications help drivers make the most of the extra power, but SVE hasn't published performance specifications (like the truck's zero-to-60-mph time) yet. Surprisingly, the eight-cylinder weighs almost the same as the V6 it replaces so the engine swap doesn't affect weight distribution. Visually, the Syclone can't be mistaken for a run-of-the-mill Canyon. It wears a deep front bumper, has cladding over the rocker panels and rides on 20-inch alloys. Edition-specific emblems round out the look, and the list of options includes a body-colored grille as well as a folding tonneau cover. SVE's images show a truck painted black, which was the only color offered on the 1991 model, but it's available in any factory hue. Inside, the modern-day Syclone gains special floor mats and a numbered plaque on the dashboard. Leather is optional.

GMC explains why the Hummer EV SUV has only 830 horsepower

GMC's 2022 Hummer EV pickup made its debut in late 2020 with a headline-grabbing 1,000-horsepower rating. Its SUV sibling broke cover yesterday with 170 fewer horses, so GMC executives had some explaining to do. Al Oppenheiser, the EV's chief engineer, pointed out that the SUV's wheelbase is about nine inches shorter than the truck's, which is called an "SUT" in GMC-speak. It's also about 20 inches shorter overall. Size matters in the electric car world; GMC can't stuff the SUT's big battery pack in the more compact SUV, and this directly influences power. He added that it would have been possible to build a 1,000-horsepower SUV by making changes to the battery pack's layout. His team would have needed to reduce cargo capacity and get rid of the flat loading floor, which were compromises that engineers were not prepared to make. Ultimately, 830 horses should be plenty for most drivers. "Frankly, we are not sorry that it's only 830 horsepower. There aren't many internal combustion engines that can say that. Will we be able to grow horsepower in the future? We are going to push that capability, and as the technology gets to the point where our batteries are smaller and more efficient, we will improve performance with any chance we get," Oppenheiser said. It helps that the Ultium battery technology GMC uses is extremely modular. Less powerful versions of the Hummer SUV are in the cards, too. At launch in early 2023, the model will exclusively be offered with the aforementioned 830-horsepower drivetrain, which offers around 300 miles of driving range. Pricing will start at $105,595 before options are factored in. Several months later, GMC will release an EV2X variant with up to 625 horsepower, about the same amount of driving range, and an $89,995 price tag before incentives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. GMC Hummer EV reveal

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")