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2020 GMC Acadia refresh brings a new engine, AT4 trim level

It's mid-cycle refresh time for the GMC Acadia, and the updated 2020 model kicks off its changes with a new face. It has a square-jawed grille seemingly pulled straight off the Sierra full-size pickup, and the size is amplified by the slender new LED headlights on either side. At the rear, the LED taillights are taller and more chiseled. A new AT4 trim level adds more visual distinction with black trim and wheels, plus all-terrain tires to make it a little more capable off road. The AT4 also boasts standard all-wheel drive. Under the revised skin, the Acadia hides one of two carryover engines, or a new turbocharged 2.0-liter inline-4. This new engine makes 230 horsepower and 258 pound-feet of torque with the help of a twin-scroll turbocharger. To make it more frugal, it's able to deactivate two of its four cylinders. The turbo engine is standard issue on the SLT and Denali trim levels. The carryover engines include a naturally aspirated 2.5-liter 4-cylinder making 193 horsepower and 188 pound-feet of torque, and a naturally aspirated 3.6-liter V6 making 310 horsepower and 271 pound-feet of torque. The V6 is standard equipment on the AT4 trim. No matter the engine, all 2020 Acadias get a 9-speed automatic transmission. The new transmission also ditches the current Acadia's mechanical shift lever in favor of an electronic shifter with the Terrain's mix of buttons and triggers. It does free up space between the seats, but the button arrangement is still as strange as it was when we first saw it in the smaller crossover. There are a handful of other little upgrades to mention. The suspension has been revised for greater comfort; the infotainment has been revised with a bigger screen, USB-C inputs and customizable profiles; and wireless phone charging is now an option. The updated Acadia goes on sale this fall, and pricing will probably be announced close to launch.

2020 GMC Acadia AT4 priced just a little more than the SLT trim

Cars Direct has seen the order guide pricing the 2020 Acadia AT4 at $42,495 after destination; that means a $41,300 MSRP plus $1,195 for shipping and handling. GMC has left a lot of pricing room between the rugged, all-wheel drive AT4 and the dressed-up, top-shelf Acadia Denali with AWD, the latter costing $49,495, a $7,000 difference. The spread's blown out some by what appears to be an $800 increase for the 2020 Acadia Denali with all-wheel drive. The 2019 model costs $48,695. On the other hand, it looks like the 200 Acadia SLT trim has gone down in price. Cars Direct says that model will run $41,995, which is $300 less than the 2019 version that goes for $42,295 after destination. The new price leaves a $500 gap between the SLT-1 model with all-wheel drive and the AT4 trim, a figure that's a no-brainer to justify for any buyers trying to get a more butch curb appeal.     The Acadia AT4 package comes standard with all-wheel drive and the 3.6-liter V6 with 310 horsepower and 271 pound-feet of torque, puts black chrome on the grille, and nabs a set of exclusive 17-inch wheels on all-terrain tires. The other two engines in the lineup are a new turbocharged 2.0-liter four-cylinder with 230 horsepower and 258 pound-feet of torque, and cylinder deactivation. That motor will be the standard kit on the SLT and Denali trim levels, supplanting the 3.6-liter that's standard on the 2019 models. The entry-level engine carries over, a naturally aspirated 2.5-liter four-cylinder making 193 horsepower and 188 pound-feet of torque.

GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."