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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

2023 GMC Sierra HD MSRP up at least $1,000

Once Chevrolet bumped up the 2023 Silverado and Silverado HD MSRPs by $1,000, there was no reason to think luxury cousin GMC wouldn't do the same. The proof is here, pricing for the 2023 GMC Sierra HD up on its configurator with premiums of at least $1,000 over 2022 models. As we mentioned of the Silverado, the Sierras have also tracked with the price increases we mentioned in reference to the Chevrolets; the 2022 Sierra 1500 has run up $4,700 over its cost last October, the 2022 Sierra HD is $4,100 more than it was when it hit lots last summer. That puts a 2023 Sierra HD 2500 Regular Cab long bed with two-wheel drive and the 6.6-liter V8 gas engine at a starting price of $42,995 after the $1,795 destination charge, $1,000 beyond the 2022 pickup. At the top, a Crew Cab long bed Denali with four-wheel drive and the 6.6-liter Duramax V8 starts at $83,845, which is $1,250 more than the same rig from the 2022 model year. Moving up a weight class to the Sierra 3500, the price of entry starts $1,000 more than before at $44,195. The big bad boy 3500 Denali 4WD dually starts $1,200 more than before, at $86,245. The situation's a bit cloudier when we step down two classes to the 1500. GM Authority got the price sheet for the 2023 Sierra 1500 and reports that prices are up $1,000 on most trims, but $900 up on the Denali Ultimate and $1,900 up on the AT4. GMC hasn't uploaded the configurator for the 2023 trucks yet, and GMA's price sheet is hard to parse against prices on the 2022 configurator because the end of the model year and supply chain issues have translated into mandatory discounts that can't be accounted for. For instance, the 2022 Sierra 1500 Regular Cab standard box in entry-level Pro trim has an MSRP of $40,000, yet the configurator shows the total vehicle and options price as $39,950. After the $1,795 destination charge, that comes to $41,745. Then there's a mandatory package discount of $1,500, taking the final price before any other fees to $40,245. Meanwhile, GMA's paperwork shows the 2023 price starting at $40,020 after destination, which isn't $1,000 more than any figure on the configurator. At the top end, the 2022 Denali with the Crew Cab, standard box, 4WD, and 6.2-liter V8 comes out to $71,695, only because the front and rear park assist and steering column lock aren't fitted, resulting in a $100 discount.

Safety group pans GM’s new Marketplace in-dash shopping

When it comes to our cars, is the Internet of Things a godsend? Or a hidden menace that will create more problems than it will solve? On the same day General Motors announced it will equip newer-model cars with its in-dash Marketplace e-commerce app, a prominent safety group was shooting it down. National Safety Council President Deborah Hersman tells Bloomberg the technology will only contribute to distracted driving and hurt efforts to stem the tide of rising auto fatalities, which grew 5.6 percent to more than 37,000 in the U.S. in 2016. The National Highway Traffic Safety Administration says distracted driving was responsible for 3,477 fatalities and 391,000 injuries in 2015, the most recent year for which it has data. "There's nothing about this that's safe," Hersman told Bloomberg. "If this is why they want WiFi in the car, we're going to see fatality numbers go up even higher than they are now." Marketplace, developed with IBM, will allow drivers — or more often, one hopes, their passengers — to order coffee or food, find gas stations and reserve hotel rooms from their dashboard screens. The technology is set to be uploaded automatically to nearly 1.9 million GM vehicles model-year 2017 and later that are equipped with WiFi hotspots and compatible systems. By the end of 2018, about 4 million Chevrolet, Buick, GMC and Cadillac vehicles will be equipped with Marketplace. The app will debut with a limited number of participating retailers, including TGI Fridays, Shell, Exxon Mobil and Starbucks, with more likely to join later. Online retail giant Amazon is also partnering with automakers such as Ford to bring e-commerce capabilities inside the car through its Alexa personal assistant. While convenience is nice, one other thing is becoming clear as the IoT wedges its way into our cars: It's taking aim at some decidedly first-world problems.Related Video: Image Credit: GM Buick Cadillac Chevrolet GM GMC Technology Infotainment in-car entertainment marketplace e-commerce