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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

Junkyard Gem: 1990 GMC S-15 Jimmy 4x4

The General sold the GMC-badged version of the first-generation Chevy S-10 Blazer, known as the S-15 Jimmy or just the Jimmy, from the 1982 through 1994 model years. These trucks were based on the small S-10 pickup and sold well (until small trucks were forced to get bigger and less truck-like after the dawn of the Ford Explorer-inspired commuter-truck era), but they have become difficult to find in vehicle graveyards in our current century. Here's a '90 Jimmy 4x4 with red-primer paint job, found in a self-service yard on California's Central Coast last month. GMC shoppers could get the 1990 Jimmy as a rear-wheel-drive truck, but this one has the four-wheel-drive option that allowed Tahoe-bound skiers to skip the chain monkeys on the way to the slopes (the CHP, understanding that California drivers have a 95% mortality rate on snow or ice, requires chains or four-wheel-drive to get over Donner Pass when there's a hint of snow forecast). GM sold so many millions of small-block Chevrolet V8s that it made economic sense to use the same tooling to produce a V6 version. The result was this truck's 4.3-liter V6 that was three-quarters of the good old Chevy 350 (5.7-liter) V8 that powered so many Camaros, Chevelles and Impalas. The 4.3 didn't make smooth power, but it got the job done and held together quite well. This one was rated at 160 horsepower, good enough for the Jimmy 4x4's 3,512-pound curb weight. These days, though, used-truck shoppers insist on at least two tons of heft plus four doors. Some discount lot in Monterey or Salinas couldn't even get $999 for this truck, and so it ended up in the final stop before the cold steel jaws of the crusher. 1990 was the last model year for the two-door-only Jimmy; for 1991, the Jimmy came with a choice of two doors (for devil-may-care types) or four doors (for drop-the-kids-at-school types). I've always liked the look of the instrument panels on the early S-10s and its siblings; even though the designers had to work within strict budgetary limitations, they made the panels look interesting. This truck nearly made it to 170,000 miles before the end. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. So powerful with the 4.3 (the regular S-15 pickup still came with a 2.8-liter V6 as base equipment) that it could destroy a TV camera.

GM SUV window switch recall urges owners to park vehicles outside

It's not unusual for there to be a lag between an automaker announcing a recall and the official documentation showing up on the National Highway Traffic Safety Administration website. So it's no surprise that a recent GM campaign took about a month to appear in its official capacity. However, there appears to be some big differences between the two reports with potential safety implications.
In late June, GM announced that it needed to recall 181,984 examples of the Chevrolet Trailblazer, Buick Rainier, GMC Envoy, Isuzu Ascender and Saab 9-7x from the 2005-2007 model years, plus the 2006 Chevy Trailblazer EXT and 2006 GMC Envoy XL. The new documents paint a slightly different picture with 184,611 needing repaired and different model years listed.
The reason for the fix is still the same, though. It's possible for fluid to contact the master power window switch module in the driver's door, which can corrode the part. Eventually this could cause a short circuit, leaving the buttons inoperable and potentially leading to a fire. But the new NHTSA documents add an important note: "A fire could occur even while the vehicle is not in use. As a precaution, owners are advised to park outside until the remedy has been made."