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Diesel Power finds the ultimate modified oil-burner

For nine years, Diesel Power magazine has run the Diesel Power Challenge, this year's grindfest being "a week-long torture test that features seven events, nine trucks, 8,000 horsepower, and nearly 15,000 pound-feet of torque." The road to being crowned "the most powerful truck" starts with a dyno run, and then continues through the completion of a CDL-style obstacle course, an eighth-of-a-mile drag race while towing a 10,000-pound trailer, a quarter-mile drag race without a trailer, a fuel economy test in the mountains and finally a sled-pulling test through a 300-foot-long packed-mud pit.
What kind of trucks get into such a fight? Last year's winner, for instance - who upgraded his truck this year to prove he didn't "luck into the win" - drives a 2008 Ford F-250 Super Duty with a 6.4-liter Power Stroke V8 upgraded with a custom intake, Elite Diesel triple turbos and a two-stage nitrous system. Another competitor has a 2005 Dodge Ram 2500 powered by a 5.9-liter Cummins inline-six, upgraded with Garrett turbos, dual-stage nitrous, a seven-inch exhaust stack and twin fans built into the bed to cool the Sun Coast Omega transmission. The numbers on that truck: 1,255 horsepower, and 2,063 pound-feet of torque at the wheels. Naturally, as the image above might suggest, things don't always end well.
You'll find all five videos covering this years challenge below. A scene in the dyno video sums it all up perfectly: a competitor leaves his nitrous on too long and the crew is treated to some ominous poppings, he leans out the window, throws both hands up and shouts, "Amer'ca!"

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Chauffeur attacks motorist in road rage incident

A California man was the victim of an intense and violent road rage attack on the 405 freeway on Tuesday, but when the police were called they told the driver to shake it off. Shahnam Asbaghi told KTLA that the altercation began when a GMC Yukon private car began tailgating him. "This limousine Yukon driver was just tailgating me the whole time since when I got onto the 405 North," Asbaghi told reporters. "It was so bad I actually got scared and nervous so I exited early." When Asbaghi exited the freeway, the Yukon followed and rear ended him at the bottom of the ramp. "He just rammed me with his car at probably 25, 30 miles per hour," said Asbaghi. "When he hit me he got out of his car, came around to the driver's side and punched my window four or five times. Then he ran back to his car, got in his car, and drove away." Startled, Asbaghi followed his assailant in an attempt to get the Yukon's license plate number. After a quick chase, the Yukon stopped near Sepulveda Boulevard and Sherman Way where the driver got out of the truck, retrieved a long, unidentified item from the rear cargo area, and attacked Asbaghi's car again. Video shot by Asbaghi shows the chauffeur striking the driver's side window with the object, tossing it back in the Yukon, then leaving the scene. Asbaghi called 911, but the police weren't impressed. "Because my head wasn't smashed, because the window wasn't smashed, no harm no foul is what they told me," Asbaghi told KTLA. The cops did make the drivers exchange information, but no arrests were made. The Los Angeles Police Department is now looking into the incident to make sure they handled the situation correctly. The day after the attack, L.A. Private Car announced via Twitter that they fired the angry Chauffeur after reviewing the footage. News Source: KTLA Government/Legal Weird Car News GMC Driving Safety Crossover SUV Commercial Vehicles road rage 405 freeway chauffeur