2011 Gmc Sierra 2500hd Denali 6.0l Onstar Black Leather Z71 4x4 on 2040-cars

Auto blog

Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.

2019 GMC Sierra Denali First Drive Review | The more things change...

ST. JOHN'S, Newfoundland — Canadians love their GMCs. Both anecdotal and statistical evidence supports this. In certain areas of Canada, the Sierra outsells the Chevy Silverado. But in this area of Canada, Cape Spear, the morning fog and salt air are thick. This is the most eastern point in Canada, and the most eastern point of North America if you don't count Greenland. We woke up early and drove to the coast in the new 2019 GMC Sierra Denali, hoping to catch what was promised to be an absolutely spectacular sunrise. The sunrise was a no-go thanks to the fog, turning the sky into a grey mist that melted into the Atlantic. Still, if the world had an edge, this is what it would look like. Driving in an inspiring place like this invites introspection, and since we're in an GMC Sierra, why not examine the brand's place in the world? Recall that for years, a GMC showroom was just packed with slightly more expensive versions of other GM products. Badge engineering, if you will – a dirty word in our business, applied to such notable machines as the Cadillac Cimarron, Buick Terraza, Chevy Aveo and Saab 9-7X. Things, at least on the surface, seem to be changing. GMC says it's making a concerted effort to differentiate its product portfolio from the rest of GM, but the results have been mixed. The brands were supposed to have less product crossover. There's no GMC version of the Chevy Traverse and, initially, there was no Chevy equivalent of the GMC Acadia, though the new Blazer kills that advantage. The Equinox and Terrain are still basically the same vehicle, as are the new 2019 Silverado and 2019 Sierra. At least the two trucks look decidedly different. There's still a family resemblance, but most of the bodywork has been changed. Where the 2019 Silverado adopted some curves, the Sierra stuck with straight lines. Compare things like the headlights, wheel wells and doors. The Sierra still has a massive grille and — aside from the AT4 off-road trim — packs on as much chrome as a 1958 Cadillac, but that's what customers want these days. The Ford F-150 and Ram 1500 are no different in this regard, packing lots of chrome, hard edges, and frontal areas that would give passenger trains a run for their money. At first glance, you'd be hard pressed to tell the Sierra and Silverado's interiors apart from both each other and the outgoing models. It's basically the same design, though the Sierra makes do with some slightly nicer materials.

Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.