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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

The 2017 GMC Yukon XL Denali: Not just for the fertile set

I have a sis whom I've nicknamed "The Vickster." She is a beautiful Amazon, 6'1 on a good day and is the mom to a singleton. So why would my sis need to own a GMC Yukon XL Denali when she doesn't have a brood? Well to this I say, is there a written rule somewhere that states behemoth SUV's must be solely purchased by, you know, school-run moms? I think not! Even though the 2017 GMC Yukon XL Denali is tanker-sized and can swallow up to nine passengers, it has road presence and supreme luxury to boot which is a real draw for not just the fertile set. The Yukon XL Denali is an in-your-face kind of vehicle, and it was all in mine. The monolith has a presence, there's no denying, and even though it is big from every angle, it is far from odious. The stately looking ride has nicely defined slabs of metal, boxy proportions that make you look as it glides down the highway. Giving the Yukon XL my front-to-back once over, I liked its imposing mesh grille, nicely placed chrome accents and badges, riveting upsized wheels, and attractive high-intensity discharge (HID) headlamps and LED rear tail lamps. Once I settled into the cavernous and swanky realm of leather and mellow accent lighting that makes up the Yukon XL's interior, I then realized why "The Vickster" opted for this vehicle. The SUV's interior design is not overdone, no excessive bling to the point of blindness! Tasteful appointments on the Yukon XL include soft-touch leathers, aluminum trim, wood inlays, La-Z-Boy comfy seating in the first two rows (2nd-row power-release fold-and-tumble bucket seats); and thankfully, the non-gizmos overkill command center has large and ergonomically comfy controls. Space for a leggy crew is more than ample in the first and second rows. The SUV's available power folding, third-row fold-flat seats, however, are not exactly cut out for those who have gone past middle school as the seating is less bolstered and a little too close to the floor. Loved the wide and cushy center console that is not only spacious enough for hanging folders or a laptop but most importantly, it's elbow-friendly! Technology on the Yukon XL did not disappoint—particularly with the available built-in 4G Wi-Fi Hotspot for up to seven devices that kept me connected wherever I roamed.

2013 GMC Acadia priced from $34,875*

For those who are interested in the reworked 2013 GMC Acadia, we now know how much you can look forward to forking over. Base MSRP for the 2013 version of the full-size, three-row crossover has been set at $34,875 (*not including a $825 destination charge). If you are interested in the range-topping Denali trim, be prepared to pay $46,770.
The 2013 Acadia will come standard with a backup camera, leather-wrapped steering wheel, USB port and recycled visuals from the now-dead Saturn Outlook.
Upping to the Denali trim gets you a head-up display, blind spot monitoring system and GMC's new Rear Cross Traffic Alert system. According to GMC, most trims will also receive IntelliLink connectivity as standard equipment. The Acadia will also get the industry's first front-center airbag, an innovation it shares with other Lambda-based crossovers like the refreshed 2013 Buick Enclave. The idea behind the new tube-shaped airbag is that it can provide a buffer between driver and front seat passenger in the event of an impact, or better hold the driver in place if he or she is alone.