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2021 GMC Yukon Denali adds another extra-luxe accessories bundle

For the 2018 GMC Yukon Denali, GMC added a Denali Ultimate Package that combined every option already available with some 22-inch Midnight Silver rims. In 2020, GMC expanded build options for the Terrain with a Denali Premium Package, lumping together a couple of a la carte packages as an exclusive mix of features. The 2020 Yukon Denali configurator includes a lightweight Denali Premium Package, too, but for 2021 GM Authority reports the top-tier choices will expand to include an entry-level Denali Deluxe Package along with the Denali Premium and Ultimate options. The Deluxe Package checks the boxes for the Advanced Technology Package, Advanced Security Package, and the Rear Seat Media System. The long list of tech roped in with that trio includes adaptive cruise control, enhanced automatic emergency braking, rear camera mirror and washer, interior movement sensors, glass break sensors, dual 12.6-inch rear seat-mounted screens, two HDMI ports, and wireless projection capability. The exterior showpiece is a quartet of 22-inch bright machined aluminum wheels with premium paint, affixed with wheel locks. Go with those rims and the Denali Deluxe Package costs $5,750, opting for a different set of wheels can drop the price to $3,775. On top of that, choosing the right combination of options to go with the Deluxe Package can lower the price another $500. The Denali Premium Package includes almost everything above, only omitting the Rear Seat Media Package. In place of the screens for back-seaters, the bundle installs a powered panoramic sunroof and power-retractable assist steps with perimeter lighting. Purchased with the 22-inch wheels, this assortment runs $7,000, or $5,025 with a different set of wheels. Here again, the right combination of additional packages can save $500. The Denali Ultimate Package combines everything in the bundles above, plus the Max Trailering Package that gets GMC's ProGrade Trailering System and high-capacity engine cooling. The price is $10,460 on a rear-wheel drive Yukon Denali, $11,255 on the four-wheel drive models. Choosing a different wheel only saves $1,000 in this case, and there's no extra discount available. The 2021 Yukon is expected to enter production next month at GM's Arlington Plant in Texas, Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.    

GM dealers unhappy about pickup prices

The backlash is beginning. Following General Motors' price hike of the Chevrolet Silverado and GMC Sierra last week, dealers across the country are expressing their ire over increasing prices in the face of rebates and discounts on trucks from Ford and Ram.
Speaking to Automotive News, Sam Pilato, the general manager at Dimmitt Chevrolet in Clearwater, FL, Silverados are "selling very poorly." W. Carrol Smith, the president of Monument Chevrolet in the heart of truck country, Texas, said, "[GM's] position is that the vehicle stands on its own and it doesn't need a bigger rebate. That's not what the market is telling us."
According to AN, that's the general attitude amongst Chevy and GMC dealers across the country, where the twin pickups are getting butchered in sales by competitors offering up to $9,000 off their sticker prices. Part of the problem for GM is that its trucks are arriving on the market near the end of the current F-150's lifecycle, a fact that Ford has taken advantage of.

GMC doesn't care if it's Mt. McKinley or Denali

GMC is getting a mountain of free publicity from President Obama's decision to rename the former Mt. McKinley back to Denali in Alaska. The truck-and-SUV brand is happy to see the moniker of its high-end trim in the news, but doesn't intend to change any marketing because of the switch. "It had no impact or change on our strategy," a GMC spokesperson told the Detroit Free Press. The brand doesn't expect sales to change, though the frequent use of the word Denali in the news in a positive light amounts to free, albeit temporary, advertising for the company. Denali is the word for the nation's tallest mountain in the Koyukon Athabascan language, and it means "the high one." In 1896 a prospector rechristened the peak Mt. McKinley to support presidential candidate William McKinley. He won the election, but was assassinated in 1901. The title stuck, and the site officially got the name when a national park was created there. Since then, there has been a push to return to the original moniker, and according to the Free Press, the park became Denali in 1980. Now, the peak has followed suit. GMC started using Denali to denote the top models on the 1999 Yukon. Today, it's available as an upmarket alternative on most of the brand's lineup. Related Video: News Source: The Detroit Free PressImage Credit: Copyright 2015 Jeremy Korzeniewski / AOL / GMC Marketing/Advertising Weird Car News GMC Truck SUV Luxury gmc yukon alaska denali gmc denali