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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM cutting back on powertrain warranty citing lack of interest

Generally, when a manufacturer offers a long, high-mileage warranty, it's a sign that it stands behind its products. On top of that, it's generally a selling point for consumers, who can rest easy knowing that any catastrophic failures will be picked up by the manufacturer. Considering those facts, it does seem rather strange that General Motors is slashing the mileage warranty on model year 2016 vehicles from Chevrolet and GMC. Instead of offering consumers a 100,000-mile warranty, GM will now only offer a powertrain warranty up to 60,000 miles. The five-year warranty period, though, remains unchanged. GM will also cut the number of free services being offered to Chevy and GMC owners, as well as Buick drivers, from four to two. "Through research, we have determined that when purchasing a new vehicle, included maintenance and warranty rank low on the list of reasons why consumers consider a particular brand over another," explained a memo sent to dealers by Chevrolet VP Brian Sweeney and his GMC counterpart, Duncan Aldred, and obtained by Automotive News. "As a result, we have benchmarked our competitors, reviewed our current offerings and have concluded the following modifications to align closely with our customers' needs and expectations." While the move might seem odd, Sweeney and Aldred are right – according to Automotive News, Ford, Honda and Toyota each offer a five-year, 60,000-mile powertrain warranty. As for what the money saved by trimming the powertrain warranty will go towards, a GM spokesperson simply told AN that the company will "reinvest the savings we will realize into other retail programs," some of which have been requested by consumers. What are your thoughts? Would a 40,000-mile reduction in a new vehicle's powertrain really turn you off from buying one? Even if it matched its competitors? Is GM better off spending its money elsewhere? Have your say in Comments. Featured Gallery 2016 Chevrolet Equinox View 10 Photos News Source: Automotive News - sub. req.Image Credit: Chevrolet Chevrolet GM GMC Auto Repair Maintenance Ownership warranty

Chauffeur attacks motorist in road rage incident

A California man was the victim of an intense and violent road rage attack on the 405 freeway on Tuesday, but when the police were called they told the driver to shake it off. Shahnam Asbaghi told KTLA that the altercation began when a GMC Yukon private car began tailgating him. "This limousine Yukon driver was just tailgating me the whole time since when I got onto the 405 North," Asbaghi told reporters. "It was so bad I actually got scared and nervous so I exited early." When Asbaghi exited the freeway, the Yukon followed and rear ended him at the bottom of the ramp. "He just rammed me with his car at probably 25, 30 miles per hour," said Asbaghi. "When he hit me he got out of his car, came around to the driver's side and punched my window four or five times. Then he ran back to his car, got in his car, and drove away." Startled, Asbaghi followed his assailant in an attempt to get the Yukon's license plate number. After a quick chase, the Yukon stopped near Sepulveda Boulevard and Sherman Way where the driver got out of the truck, retrieved a long, unidentified item from the rear cargo area, and attacked Asbaghi's car again. Video shot by Asbaghi shows the chauffeur striking the driver's side window with the object, tossing it back in the Yukon, then leaving the scene. Asbaghi called 911, but the police weren't impressed. "Because my head wasn't smashed, because the window wasn't smashed, no harm no foul is what they told me," Asbaghi told KTLA. The cops did make the drivers exchange information, but no arrests were made. The Los Angeles Police Department is now looking into the incident to make sure they handled the situation correctly. The day after the attack, L.A. Private Car announced via Twitter that they fired the angry Chauffeur after reviewing the footage. News Source: KTLA Government/Legal Weird Car News GMC Driving Safety Crossover SUV Commercial Vehicles road rage 405 freeway chauffeur