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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Leak reveals GM's 2017 heavy duty diesel trucks to get 910 lb-ft of torque [UPDATE]

UPDATE: Chevrolet officially announced specs for the 2017 Silverado HD and the rumors were true. The truck's new Duramax 6.6-liter turbo-diesel V8 puts out 445 horsepower and 910 pound-feet of torque. Chevrolet says the new motor produces 19 percent more torque and 12 percent more horsepower, while producing 35 percent fewer emissions. Overall, the new engine is a big improvement over the current motor, which generates 397 horsepower and 765 pound-feet of torque. According to Truck Trend, GM's newest heavy duty pickup trucks will pick up quite a bit more power and torque. The publication spotted a recent GM Powertrain ordering catalog that had the engine specs for the 2017 model year and managed to get some screenshots before the catalog was taken down, and they can be viewed here. The screenshots revealed that the 6.6-liter turbodiesel V8 powering the Silverado and Sierra heavy duty models will boast 445 horsepower and 910 lb-ft of torque. This is a substantial gain over the current models' 397 horsepower and 765 lb-ft of torque, and as Truck Trend points out, it exceeds the Ford Super Duty line's horsepower output of 440, but comes short of the 925 lb-ft rating. Truck Trend credits part of this output gain to the new intake system GM will introduce on the 2017 heavy duties. The intake gets 60 percent of its air from a scoop on the hood, with the other 40 percent coming from behind one of the front fenders. GM doesn't reveal horsepower figures in the press release about the scoop, but it does say the cooler air helps with maintaining the engine's output, and that the scoop does produce a ram-air affect, providing more air at speed. As we know, more air plus more fuel equals more power, but there's likely more to the power increase in this engine than only the intake. Related Video: News Source: Truck Trend via MSN Chevrolet GM GMC Truck Diesel Vehicles

GM recalls Colorado, Canyon, and Malibu for airbag problem

The Basics: General Motors will recall and issue a stop sale on 1,740 total examples of the 2016 Chevrolet Colorado, Malibu, and GMC Canyon. This includes 1,579 units in the US and 161 in Canada. The Problem: The second stage of the driver front airbag inflator might not be present. If this happens, the airbag won't fill as quickly as it should in a high-speed crash, which could increase the risk of injury, according to Reuters. This is not related in any way to Takata's inflator problems, and these parts come from a different supplier. Injuries/Deaths: None reported. The Fix: GM will replace the vehicles' airbag assemblies. If You Own One: GM spokesperson Tom Wilkinson told Autoblog he wasn't specifically sure when recall repairs would begin but said it would be "shortly." He expects the fixes to happen "quickly" because of the small number of affected vehicles, and many of them are either in transport or already in dealer stock. More Information: GM recalled the 2015 Canyon and Colorado in 2014 for a completely separate airbag issue. In that case, a manufacturing error improperly wired the connectors. Related Video: GM Statement GM is recalling 1,579 MY 2016 Chevrolet Colorado, GMC Canyon and Chevrolet Malibu vehicles in the United States and 161 in Canada to replace driver-side front airbags. The second stage of the airbag may not deploy properly in certain high-speed crashes. During a routine quality inspection, it was determined that a component required for a second-stage/high-output deployment was not loaded during the inflator build. Dealers will replace the driver-side front airbag assembly. There have been no reports of crashes or injuries related to this issue. This issue is unrelated to the ongoing Takata recalls.