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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2017 GMC Canyon finally goes Denali

You knew this was coming and perhaps you've been waiting for it: the GMC Canyon dressed up in Denali trim. Even though we're getting to see it before its reveal at the LA Auto Show, you'll have to wait roughly one more year to take delivery since it doesn't go on sale until "late 2016." You can spec the trim on the crew cab models with either the 3.6-liter gasoline V6 or the 2.8-liter diesel engine. You know the formula, and it works well on the Canyon. There's a chrome grille, chrome trim around the foglights, chrome side steps, one polished exhaust tip, a spray-in bedliner, and 20-inch ultra-bright wheels. You can get the rest of the truck done up in one of six colors, two fewer than are available for non-Denali trims. The inside comes in Jet Black only, with heated and ventilated front seats, Denali badging, and a unique instrument panel. Check out the press release below for more info, we'll have live images from LA soon. GMC Introduces 2017 Canyon Denali Exclusive design cues, content elevate industry's first premium midsize truck DETROIT, Tuesday, Nov. 17, 2015 – Denali is the ultimate expression of GMC's professional grade style, luxury and capability – and it is coming to the Canyon midsize truck. The 2017 Canyon Denali is being introduced today, ahead of its public debut at the Los Angeles Auto Show. It goes on sale in late 2016. "Canyon is the segment's first and only premium midsize truck, offering unparalleled capability and efficiency matched with maneuverability and refinement," said Duncan Aldred, vice president of GMC Sales and Marketing. "The all-new Canyon Denali builds on that award-winning combination with the distinctive styling, luxurious interior and elevated content that has defined the Denali nameplate since its introduction nearly 17 years ago." Like all Denali models, the new Canyon Denali is distinguished with a unique chrome grille and unique wheels – 20-inch ultra-bright-machined aluminum wheels with painted accents. Exterior cues include chrome fog lamp bezels, five-inch-diameter rectangular chrome assist steps, a polished exhaust tip and a standard spray-in bed liner. The Canyon Denali will be offered in six exterior colors. Inside, a Jet Black interior features Mulan leather-appointed seats with perforated, heated-and-ventilated front seats – exclusive content in the Canyon lineup – along with unique instrument panel and console trim; and Denali-logo sill plates and floor mats.

2018 GMC Terrain loses the V6 and gains a diesel for an all-turbo lineup

You may have noticed that compact crossovers are kind of a big deal these days. After eight years on sale, GMC is finally getting a new version of its littlest ute, the Terrain, for 2018. And it can't arrive a moment too soon. The 2018 GMC Terrain made its debut tonight on the eve of the 2017 Detroit Auto Show. The 2018 Terrain looks to be completely new, and is now built on GM's D2XX platform. It again shares a platform and major components with the Chevrolet Equinox; like the 2018 Equinox, the Terrain will offer three engines, including two turbocharged gas four-cylinders and a turbodiesel four. The base 1.5-liter gas four makes 170 horsepower and 203 pound-feet of torque, while the 2.0-liter inline-four puts out 252 hp and 262 lb-ft. (The 2.0 basically takes the place of the 3.6-liter V6 offered in the outgoing Terrain.) GM's 1.6-liter diesel four will also be available, making 137 hp and 240 lb-ft of torque in this application. Both gas engines will be paired with nine-speed automatic transmissions, while the diesel gets a six-speed auto. No fuel-economy claims have been made, but we expect the new models to outdo the current versions, with the diesel reaching around 40 mpg on the EPA highway cycle. View 14 Photos The new Terrain's design is equally fresh and does a good job of differentiating it from the related Equinox, with details very reminiscent of the new GMC Acadia. The lighting elements are even more intricate here, with LEDs used for the daytime running lights and taillamps. GMC designers gave it the floating-roof look, which is successful aside from the odd placement of a trim badge at the base of the D-pillar. Terrains will again be available in SL, SLE, SLT, and range-topping Denali trim, with the latter featuring the signature satin chrome grille, chrome accents, and monochrome paint scheme GMC uses on all of its top-trim models. The interior sees an upgrade in materials and a more-thoughtful layout, with a new version of GM's Electronic Precision Shift gear selector using buttons and switches instead of a lever to open up more space on the center console. Both front- and all-wheel-drive models get a Traction Select system that will tune the shift points and throttle points for specific driving conditions via a knob at the rear of the console. On models equipped with all-wheel drive, a front-drive mode disconnects the rear axle to improve fuel economy.