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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

2022 GMC Hummer EV shows off accessories ahead of SEMA

As is the case with nearly every new off-roader on the market, the 2022 GMC Hummer EV will have a bunch of accessories available for personalizing the big electric pickup truck. In fact, GMC says that the total number of add-ons is close to 200. But for the SEMA show, it's sharing just a few of what it says are the more interesting accessories. Quite a few of these parts will take you a long way to turning the Hummer EV into an overlander. The most obvious is the roof-top tent that utilizes mounts on the roof and the bed. It looks quite large and roomy. Naturally, auxiliary lighting is available, too, including a 50-inch roof light bar and two smaller spot lights that mount ahead of the A pillars. For storage, there's a nifty swing-out toolbox, shown in the gallery as more of a tackle box, plus a battery-powered cooler and a bed-mount for a full-size spare tire. There's also a more traditional bed extender and simple bed rail-mounted rack. And just for fun, you can get a Kicker audio sound system built into the MultiPro tailgate to listen to your music. Not all the accessories are about utility, though. There are some visual enhancements such as the red decals shown in the gallery. They match other decals and badges available, and they're offered in bronze, too. There are some branded puddle lights on offer as well. These should be available around when the Hummer EV pickup goes on sale next year. Pricing for each part will surely vary, though exact numbers haven't been announced. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

GM considering new powertrain options for large SUVs

Aside from the new General Motors offerings, there's not a whole lot of action going on in the fullsize SUV segment. That doesn't seem to be stopping GM from pushing the envelope in the market as Automotive News is reporting that the automaker is looking to introduce some new powertrain options into the Chevy Tahoe (and Suburban), GMC Yukon (and Yukon XL) and the Cadillac Escalade - all have been redesigned for the 2015 model year.
Now, we already know that GM and Ford are collaborating on nine- and ten-speed transmissions for a broad range of applications (including the big SUVs), but this new report says that GM is also considering other options as a way to one-up the competition and, of course, to optimize fuel economy. AN quotes Jeff Luke, executive chief engineer for GM trucks, as saying that "interesting powertrain technologies" are coming including a return of a hybrid SUV and possibly even a diesel engine. Although it sounds like the latter could come down to how customers respond to the 2014 Jeep Grand Cherokee EcoDiesel.