2013 Sierra 1500 Sle 2dr Regular Cab 4x4 on 2040-cars

Auto blog

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Diesel details: Comparing Ram 1500 EcoDiesel, Chevy Silverado Duramax, Ford F-150 Powerstroke

With specifications for the 2019 Ford F-150 Power Stroke diesel already out, and the details on the 2020 Ram 1500 EcoDiesel and Chevy Silverado Duramax (and its GMC Sierra twin) trickling out, we felt it was a good time to start comparing the full-size trucks' light-duty diesels. Bear in mind, we've only driven one of these new diesel trucks, so we'll be sticking to numbers for now. Some numbers haven't been announced yet, either, but stay tuned, because we'll be updating this post with additional specifications as they become available. And if you want to compare any other versions of these trucks with other vehicles, be sure to check out our comparison tool. Now let's start comparing, starting with our big chart of numbers below. As we can plainly see, these trucks are quite closely matched. Each one has six cylinders, a displacement of 3.0 liters and a turbocharger to boost it. The output of each is somewhat close, too. The Ram 1500 EcoDiesel is the torque king at 480 pound-feet, 20 more than the GM trucks and 40 more than the Ford. The GM trucks win on power, though, with 277 ponies, 17 more than the Ram, and 27 more than the Ford. GM does report that you get their trucks' peak 460 pound-feet of torque from 1,500 rpm to 3,000 rpm, whereas the others only report peak torque at a particular point in the rev band, but all of these trucks should have wide, flat torque curves as you would expect from modern turbodiesels. 2020 Ram 1500 EcoDiesel View 8 Photos Engine output is only one part of the truck performance equation. We also have towing and payload capacity, as well as fuel economy. With towing, the Ram 1500 is the current leader with a maximum capacity of 12,560 pounds. That tops the Ford F-150's 11,400-pound tow rating by well over 1,000 pounds. The F-150 can carry 2,020 pounds in its bed, but we don't know yet whether that's better or worse than the Ram or the GM trucks. We also don't have numbers for the GM trucks' towing capacities. View 9 Photos As for fuel economy, the Ford F-150 manages a thoroughly impressive 22 mpg in the city and 30 on the highway with two-wheel drive. Choosing four-wheel drive drops those numbers to 20 and 25 respectively. The fuel economy numbers for the Ram, Chevy and GMC haven't been revealed yet, but for some comparison, we can look at the old Ram EcoDiesel. That truck's best fuel economy was 20 in the city and 27 on the highway with two-wheel drive.

2015 GMC Sierra Elevation Edition Beauty-Roll

For those of you paying attention, we've really ramped up the old Autoblog video game these days. Our new series Car Club USA joins Translogic and The List, and there are more Daily Drivers and Short Cuts than ever. But sometimes, all you care about is the car. The Autoblog Beauty-Roll video series has one goal: bring you glossy video images of cars, and nothing but. We're collecting moving pictures of all the cars we test, inside and out. Each episode comes with a hit of engine sound – start-up and with a few revs – to round out the package. Set your resolution to max, kick it into full-screen, turn up the sound, and enjoy today's subject, the 2015 GMC Sierra Elevation Edition. Oh, and if you'd like more Beauty-Roll, click here to see the back catalog.