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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Netflix to feature electric cars from GM and others in programming

LOS ANGELES — Netflix has unveiled a new star for some of its upcoming programming: electric vehicles from General Motors and other automakers. The streaming service announced an agreement on Thursday to feature vehicles including the Chevrolet Bolt, the electric GMC Hummer pickup and the Cadillac Lyriq in TV series and films "where relevant." The companies will highlight the partnership in a commercial featuring Will Ferrell that will air during the Feb. 12 Super Bowl. Netflix and GM called the agreement "part of a commitment to a more sustainable future." Financial terms were not disclosed. Netflix said it will help creators "better understand how EVs can complement and enhance their stories." Shows that will feature GM's electric vehicles include "Love is Blind," "Queer Eye" and "Unstable." Netflix productions also will include electric vehicles made by other automakers, the company said.   Marketing/Advertising TV/Movies Chevrolet GM GMC Hummer

Ford Bronco, Bronco Sport, sub-Ranger pickup and GM EVs | Autoblog Podcast #618

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Road Test Editor Zac Palmer. Top of the list this week are the leaked photos of the 2021 Ford Bronco and Bronco Sport. Then they talk about the possibility of a small Ford pickup based on the Focus, as well as all the electric vehicles Snyder saw in person at GM's "EV Day." The editors have been driving the Ram Power Wagon and Hyundai Sonata, and Palmer took Autoblog's long-term Subaru Forester to New Orleans. Finally, they help a listener choose a small luxury crossover in this week's "Spend My Money" segment. then, just as they're about to wrap up the show, they learn that the 2020 New York Auto Show has been postponed due to the coronavirus outbreak. Good times. Autoblog Podcast #618 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2021 Ford Bronco and Bronco Sport leaked photos (and, just as we predicted, more photos) Ford shows its dealers the sub-Ranger pickup More details about everything we saw at GM's "EV Day" Driving the 2020 Ram 2500 Power Wagon Driving the 2020 Hyundai Sonata Driving our long-term 2019 Subaru Outback to New Orleans Spend My Money: Audi Q3, Volvo XC40 or Range Rover Evoque? 2020 New York International Auto Show postponed Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: