2009 Gmc Denali on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2017 GMC Model Year Preview and Updates

GM's 'professional grade' truck and SUV specialist continues to deliver its utility-with-luxury vibe, optimized in the all-new Acadia, relatively new Canyon and continual updates to its Sierra pickups and Yukon SUVs. GMC ACADIA: An all-new Acadia - pictured above - is aimed at the heart of the midsize segment. In an unusual step, the GMC product team downsized the Acadia, dropping 700 pounds from the earlier platform in the process. The new crossover is available in four trims – SL, SLE, SLT and Denali – and an offroad-oriented All Terrain package is available on both SLE and SLT when equipped with all-wheel drive. For young families, GMC introduces the industry-first Rear Seat Reminder, a prompt which will remind the driver to check the rear seat area before leaving and locking the vehicle. CANYON: The midsize pickup introduces two new variants for 2017. The upmarket Denali adds swag – unique chrome grille, 20-inch aluminum wheels and various interior upgrades – to its swagger, while the All Terrain X provides the adventure traveler with all-terrain tires, off-road suspension, Hill Descent Control and all-weather floor liners. SIERRA: The Sierra's maximum trailer tow rating of 12,500 pounds is the best in the full-size, crew cab segment. New features include Teen Driver, active aero shutters on all models and available tri-mode power steps. Also, GMC adds two new colors to the palette: Dark Slate Metallic and Pepperdust Metallic. SIERRA HD: The big news is the addition of the All Terrain X to GMC's heavy duty lineup. With an offroad-specific footprint provided by its 18-inch aluminum wheels and Goodyear Duratrac tires, ground clearance is enhanced by the Z71 off-road suspension, and an Eaton automatic locking differential keeps you rolling. TERRAIN: While the 2018 Terrain awaits its showroom debut, the 2017 Terrain's new Nightfall edition darkens the Terrain vibe. The one new color for 2017 fails to hit a brighter note; it's Graphite Gray Metallic. YUKON/YUKON XL: Perhaps the ultimate Uber capsule, the big/bigger SUV enters 2017 with a host of refinements, including GM's Teen Driver feature, upgrades to rear seat entertainment, available low speed forward automatic braking, active aero shutters for improved efficiency and one new color: Dark Sapphire Blue Metallic. If you're looking to maximize your visual presence, consider the SLT Premium Edition, which ups the chrome content well beyond the commercial minimums.

GMC could have used Jeep's prized grille design on its born-again Hummer

General Motors confirmed it's bringing the Hummer nameplate back on an electric, GMC-badged pickup by publishing a dark photo of its front end. The battery-powered drivetrain under the sheetmetal represents a tectonic shift, but we noticed another flagrant break with tradition: it wears six slot-like inserts instead of seven like on every previous Hummer and countless Jeeps. Adding an extra slot wouldn't have landed GMC in hot water. The seven-slot grille has historically been associated with Jeep, and the company proved it's willing to go to significant lengths to ensure another automaker — especially one it perceives as a rival — doesn't use it. Parent company Fiat-Chrysler Automobiles (FCA) bitterly sued Mahindra over the Roxor's design, including its five-slot grille, and won in 2019, forcing the Indian firm to unveil a redesigned side-by-side for the 2020 model year. And yet, stylists would have very likely been able to get away with it on the Hummer. While General Motors owns Hummer, the brand traces its ancestry to 1970, when American Motors Corporation (AMC) purchased Jeep from Kaiser and changed the name of its General Products Division to AM General Corp. The division manufactured the rear-wheel drive, CJ-based DJ for the United States Postal Service and began developing the Humvee in 1979. Jeep and AM General went their separate ways when Renault began investing in AMC. Foreign companies weren't allowed to own defense contractors, and AMC had more to gain by gradually selling out to Renault than by keeping AM General, so it divested the division to LTV Corporation in 1983. Humvee production started shortly after, but no one protested its seven-slot grille because there was no risk of it stealing sales from a comparable Jeep model. It was manufactured exclusively for the U.S. Army, and civilian sales weren't planned. H2SUV View 4 Photos The original civilian Hummer released in 1992 must have raised more than a few eyebrows but, here again, it didn't directly compete with one of Jeep's off-roaders, so no one complained. It was huge, correspondingly expensive, and its portal axles made the YJ-generation Wrangler wet its pants. It's the H2 concept (pictured above) unveiled at the 2000 Detroit Auto Show that set off alarm bells in Auburn Hills. DaimlerChrysler's lawyers counted the slots in the chrome-plated insert that dominated its front end and shuddered when they reached seven.