Express G3500 Duramax Diesel Thermo King Reefer Extended Cargo - We Finance! on 2040-cars

Auto blog

2015 GMC Canyon

As discussed earlier today, the 2015 Chevrolet Colorado is a new standout in terms of midsize trucks. But the Colorado wasn't the only pickup the General Motors team brought to San Diego for us to sample. Also along for the ride was a pack of GMC Canyons, the slightly more expensive and polished platform-mate to the Chevy.
There's no question that the Canyon and the Colorado are a lot alike under the skin - almost entirely, in fact - so GMC has worked to first create some daylight between the two trucks by way of sheetmetal. This is most obvious from the front view, where the blocky and blingy GMC grille replaces the more subdued tone and shape seen on the Chevy's nose. Projector headlights with LED running lights come as standard, and, again, with the squared-off look that is typical of the brand. 16-inch aluminum wheels come stock on the GMC, too, with the 17-inchers seen on my photo truck offered as standard equipment on the top-trim SLT.
GMC considers the Canyon to be the only premium truck in the segment (which is clearly true), and the team has spent a ton of time and effort to get the interior correct to prove out that point. "Any trim that looks like metal, is metal," I was told at the product briefing, a certain indication that the company is serious about bringing a new class of buyer to a truck segment that it hopes to redefine.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Daily Driver: 2015 GMC Canyon

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, featuring impressions from the staffers that drive them every day. Today's Daily Driver features the 2015 GMC Canyon, reviewed by Seyth Miersma. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. VIDEO TRANSCRIPT [00:00:00] Hey, guys. This is Seyth with Autoblog, and I'm here in the 2015 GMC Canyon pickup truck. The version I'm in is about as bare bones as this truck gets. We've got a convenience group package, which means I have things like a remote lock and unlock. I've got a spray-in bed liner and then I've got the very tiny but still useful infotainment system, which allows for things like hooking up your phone, [00:00:30] Bluetooth streaming music from my iPhone to the sound system, things of that nature. Really there's not a whole lot here. What you see is what you get. The interior is pretty basic. We've got gray plastic. We've got black plastic. We've got these gray cloth seats which I actually kind of dig. They've got a cool shape. It's comfortable in terms of the interior but it's certainly not fancy at all. You go back and look into the segment and you look at offerings from Nissan and Toyota and you'll see that this really feels pretty [00:01:00] plush certainly compared to their base level trucks. We've got the 2.5-liter 4-cylinder in it. Still makes 200 horsepower and 191 pound feet of torque. It doesn't feel completely slow but I'll admit that some of that has to do with the fact that I have a six-speed to play around with. I'm revving it up a little bit higher than you normally would with a pickup truck. It's not fast. It doesn't mean that it's not a little bit fun to drive. [00:01:30] We've come so far in terms of overall ride quality, noise vibration and harshness and things of that nature in all pickup trucks that it's frankly surprising to see something at the very bottom end in terms of price of the market be as good as this is. I think that you're going to get a lot of people who are into the truck lifestyle who like the look. You're going to get a lot of people who are moving down from bigger trucks that still want to have a little bit of capability. Then with things with a truck of this nature where you're talking about a [00:02:00] sub-$25,000 price point, you're just going to get a lot of people who want a vehicle of any kind, kind of a budget vehicle.