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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

The 2017 GMC Yukon XL Denali: Not just for the fertile set

I have a sis whom I've nicknamed "The Vickster." She is a beautiful Amazon, 6'1 on a good day and is the mom to a singleton. So why would my sis need to own a GMC Yukon XL Denali when she doesn't have a brood? Well to this I say, is there a written rule somewhere that states behemoth SUV's must be solely purchased by, you know, school-run moms? I think not! Even though the 2017 GMC Yukon XL Denali is tanker-sized and can swallow up to nine passengers, it has road presence and supreme luxury to boot which is a real draw for not just the fertile set. The Yukon XL Denali is an in-your-face kind of vehicle, and it was all in mine. The monolith has a presence, there's no denying, and even though it is big from every angle, it is far from odious. The stately looking ride has nicely defined slabs of metal, boxy proportions that make you look as it glides down the highway. Giving the Yukon XL my front-to-back once over, I liked its imposing mesh grille, nicely placed chrome accents and badges, riveting upsized wheels, and attractive high-intensity discharge (HID) headlamps and LED rear tail lamps. Once I settled into the cavernous and swanky realm of leather and mellow accent lighting that makes up the Yukon XL's interior, I then realized why "The Vickster" opted for this vehicle. The SUV's interior design is not overdone, no excessive bling to the point of blindness! Tasteful appointments on the Yukon XL include soft-touch leathers, aluminum trim, wood inlays, La-Z-Boy comfy seating in the first two rows (2nd-row power-release fold-and-tumble bucket seats); and thankfully, the non-gizmos overkill command center has large and ergonomically comfy controls. Space for a leggy crew is more than ample in the first and second rows. The SUV's available power folding, third-row fold-flat seats, however, are not exactly cut out for those who have gone past middle school as the seating is less bolstered and a little too close to the floor. Loved the wide and cushy center console that is not only spacious enough for hanging folders or a laptop but most importantly, it's elbow-friendly! Technology on the Yukon XL did not disappoint—particularly with the available built-in 4G Wi-Fi Hotspot for up to seven devices that kept me connected wherever I roamed.

GMC teases Hummer EV's removable roof panels

Today was supposed to be the day that GM took the wraps off its GMC Hummer EV. We were told as much during the Super Bowl commercial, but GM revised it to an undecided future date, citing the coronavirus as the reason. Instead of the big reveal, we have a teaser.  The Hummer EV is going to feature removable roof panels, and now we get a better look at them. There are four roof panels and a front T-bar that come out of the truck. You can see what that looks like in the video at the top of this post. Comparisons to Jeep are obvious as the open-air experience is likely similar to the Gladiator and Wrangler with their hardtop roof panels removed. That zero-limits slogan makes a bit of sense from this respect. With the sheer number of roof panels, we suspect a single person will be able to remove them alone. In addition to the video of the roof, we get a small peek at the massive digital screens the Hummer will be sporting. Check them out at the bottom of the photo below. They appear to be two large slabs, separate from each other. Other details are scarce on the ground. We’re not sure when the Hummer will make its grand entrance at this point, but are still excited to see the 1,000-horsepower truck hit the road. GMC is still advertising the 0-60 mph time of just 3 seconds, too. The latest tidbit of news suggests that further teasers might be coming, so we could be in for a rather drawn out reveal process. Our senior green editor John Snyder got to see the GMC Hummer in person earlier this year at GMÂ’s EV Day and described it like this: “ItÂ’s a big, off-road-ready pickup complete with giant all-terrain rubber and tow hooks. It features removable roof panels for access to the open sky, which appears to be depicted in the teaser above. It features sail panels behind the C-pillars, similar to those on the Chevy Avalanche and Honda Ridgeline. Its bed was concealed with a tonneau cover, but it sported GMCÂ’s MultiPro tailgate that we first saw on the Sierra Denali. Interior photos showed a spacious interior with blocky shapes, squared hourglass vents that mirror the look of the taillights and a lunar theme that incorporates the topography of the Sea of Tranquility into things like the floor mats and speaker covers. It also has a large infotainment screen as well as a digital instrument panel.” Related video: