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2019 GMC Sierra Denali MultiPro tailgate and CarbonPro bed explained

When the 2019 Chevy Silverado debuted at the Detroit Auto Show in January, GM's Mark Reuss promised that the new 2019 GMC Sierra would have some significantly different styling and features than its corporate sibling. Previously, the Sierra has been little more than a Silverado with new front and rear fascias and some extra chrome inside and out. Well, Reuss was right. In addition to new sheetmetal, the Sierra exclusively gets the slick MultiPro tailgate and CarbonPro carbon-fiber bed box The tailgate really is trick. At the debut, GMC had multiple demonstrations, with engineers walking us through all six different configurations. Like all Sierra tailgates, the MultiPro version uses an aluminum skin to reduce weight. It's easy to tell which tailgate is which, as the MultiPro has a distinct cutout in the middle where it can fold down or extend. It can be used to extend the bed, drop to allow easier access, provide a sort of workbench, or be used as a step to help get into the bed. Yes, there's even a handle. Ford who? The step itself can support up to 375 pounds, 75 pounds more than Ford's similar tailgate step. This tailgate really is unique to the Sierra and is standard on SLT and Denali models. That said, the power-operated tailgate from the Silverado won't be coming to the GMC. Chevy gets its own exclusive, too. The Sierra's other big exclusive is the carbon-fiber reinforced plastic bed box. CFRP replaces steel inside the bed though not on the fenders. The bed uses four pieces; one for the bottom, one in the back and two along the sides. This isn't a CFRP. There is no steel hiding underneath these panels. Just take a peek underneath. The bed is a composite that uses 1-inch carbon-fiber threads, not a weave. Sheets of CFRP are molded and quenched — a process where the plastic coagulates and solidifies, locking in the carbon fiber — in just 60 seconds. That allows GMC's supplier to crank out these much more quickly. The finish looks like black fiberglass, though an engineer said that this wasn't the final production version. The final model will have different textures in order to improve grip and keep things from sliding around. GMC is touting the material's dent and corrosion resistance, though it remains to be seen how well it holds up to cracking. A video at the reveal showed people going after it with hammers and cinder blocks, but in-person demonstrations weren't available.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2017 GMC Acadia starts at $29,995

The 2017 GMC Acadia has a lower price in addition to its smaller size and 700-pound weight loss. The latest model starts at $29,995 (including $925 destination) when it arrives at dealers this spring, which is $1,905 less than last year's base version. That low price is just for the front-wheel-drive only SL trim, but there are savings throughout the 2017 lineup. The least expensive all-wheel drive version comes on the SLE model for $35,375, versus $37,100 last year (after $925 destination). The top-spec all-wheel drive Denali now costs $47,845, compared to $50,815 for the 2016 version. You can check out the MSRP for each trim in the release below. The new All Terrain model costs $40,040 and gets a more sophisticated all-wheel drive system with an active twin clutch. GMC claims the layout improves performance in wet, snowy and icy conditions. However, the trim is only available in five-passenger configuration, and storage bins in the floor replace the third-row seat. The 2017 Acadia price is also competitive with some challengers in the segment. For example, a base 2016 Honda Pilot is more expensive at $31,045 (after $900 destination), and the top Elite is $47,470, which is barely cheaper than the Denali. A base 2016 Ford Explorer is more costly at $31,995 (after $945 destination), and the Platinum for $53,915 is several thousand more than a Denali. The latest Acadia offers customers a bounty of tech and efficient powertrains. The IntelliLink infotainment system has support for Apple CarPlay and Android Auto, and there're available safety systems like front pedestrian braking and a surround view camera. Most models come with a 2.5-liter four-cylinder, which GMC estimates gets 22 miles per gallon city and 28 mpg highway with front-wheel drive. A 310-horsepower 3.6-liter V6 offers an estimated 25 mpg highway for front-wheel drive models. Both powertrains use a six-speed automatic. Related Video: 2017 GMC Acadia starting at $29,995 Drives to heart of midsize SUV segment with lower starting price, more features DETROIT – GMC announced today pricing for the all-new 2017 Acadia will start at $29,995 when it goes on sale this spring. The base price is $1,905 less than the 2016 base model and the new Acadia offers more standard equipment, including a new IntelliLink system with Apple CarPlay and Android Auto compatibility (User interfaces are products of Apple and Google and their terms and privacy statements apply.