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The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

2018 GMC Sierra Denali can help you tow without breaking a sweat

Towing a trailer once meant that only those who possessed certain knowledge would be able to go fishing, tow a race car or pull a camper safely. For me, it took four long years of practice working a job behind the wheel of a jacked-up Ford F-250, hauling tons upon tons of mowing equipment for my local parks department, to become proficient. Just how far things have come since then became evident after a recent trip to Utah with GMC, in which we used the half-ton Sierra Denali to tow a set of Polaris side-by-sides through the state. Modern safety technology and a suite of electronic aids make towing simple enough that anyone with a driver's license and something to haul can do it. This revelation came behind the leather-wrapped and heated steering wheel of GMC's outgoing 2018 Sierra Denali. Sitting in the plush, heated and cooled captain's chair, I could barely feel the 6,000 pounds I was towing behind me. Even GMC's smallest full-size truck engine, a 5.3-liter V8 generating 355 horsepower and 383 lb-ft of torque, felt like overkill for what used to amount to a heavy load. With Utah's pristine landscape, the plush confines of the cabin and the uneventful nature of modern towing, mile after mile just streamed by at highway speeds without incident (or excitement). When we finally reached our destination a few hours later, one of GMC's representatives who had chosen to sit in the rear of the cab asked me what I thought about the drive. I pondered for a few minutes and answered with this: "Modern pickup trucks have removed nearly every skill-based variable once associated with towing. I could drive this truck and trailer confidently with just one finger." Consider the near overabundance of towing-assistance systems in the GMC Sierra Denali that I piloted through Utah. Let's start with the most basic of towing skills — something that's now been relegated to the annals of history: reversing a pickup to meet the trailer's hitch. Once upon a time, this required knowing a truck's dimensions and understanding proximity, as well as having a keen eye, a steady foot for both the gas and the brake and the patience to get it right. Now, though, pickups such as the Sierra Denali offer customers a trailer reverse camera system that helps the driver align truck to hitch with pinpoint accuracy.

Recharge Wrap-up: BYD unveils 60-ft electric bus, Honda sticking with hybrids in Europe

BYD has debuted a 60-foot electric bus at the American Public Transportation Association Expo in Houston, TX. The Lancaster bus, as it is called, has a 120-passenger capacity and can drive over 170 miles on a single charge. The articulated bus features low floors and no steps, thanks to in-wheel hub motors. BYD also displayed a 40-foot electric bus that drove the 1,500 miles to the show under its own power (recharging along the way, of course). Read more in the press release below. Honda says it will continue to sell hybrids in Europe, despite the fact that it has stopped selling the CR-Z and Insight due to slow sales. "Our focus at the moment is on our 1.6-liter diesel but we haven't forgotten about hybrid technology," says Honda Europe's Philip Ross. Honda will sell the next-generation Fit (badged as the Jazz) in Europe when it launches next summer, and will sell the next-gen hybrid version beginning in 2016. Honda sold 4,500 of the Jazz hybrid in Europe last year. Read more at Automotive News. XL Hybrids is selling its XL3 Hybrid Electric Drive System in California. The news comes after the California Air Resources Board issued an executive order allowing the aftermarket hybrid conversion for 2012-2014 Chevrolet Express and GMC Savana vans. The XL3 Hybrid regenerative braking conversion increases real-world mpg by about 25 percent. Read more in the press release below. NRG eVgo has finished installing 60 charging stations at the Sony Pictures Entertainment studio lot and offices in Culver City, California. The Level 2 chargers, which will be managed by NRG eVgo, allow employees to charge their EVs during the workday. An average of 90 EVs and PHEVs park at the studio headquarters every day, thanks in part to Sony Pictures' Alternative Vehicles Incentive program for its employees. Learn more in the press release below. Pennsylvania's Public Utility Commission will allow operators of EV charging stations to set prices based on kilowatt hour usage. This change ensures that drivers pay for the actual energy they use, rather than the time they spend charging, since different cars can charge at different speeds. Car Charging Group has already begun using the per-kWh fee structure at its charging stations throughout the state. Other states that allow kWh pricing are California, Colorado, Florida, Hawaii, Illinois, Maryland, Minnesota, New York, Oregon, Virginia and Washington. Read more in the press release below.